Bakers Dozen Egg Carton Cairtín Uibheacha by Randy Ludacer

Bakers Dozen Egg Carton Cairtín Uibheacha by Randy Ludacer is a highly esteemed winner of the very prestigious 2020 Duais Airgid A' Design Award in Dealbhadh Pacaidh Competition Category.

AirgeadPacadh· 2020

Bakers Dozen Egg Carton Cairtín Uibheacha

by Randy Ludacer

Client: Baker's Dozen Egg Cartons, LLC

Duais Airgid A' Design Award Winner in Pacadh Category

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The Design

About Bakers Dozen Egg Carton Cairtín Uibheacha

Is cairtín laíon múnlaithe in-athúsáidte é Cairtín Uibheacha an Dosaein Bhácúra a choinníonn 13 ubh. Cuirtear na huibheacha in dhá shraith de cheithre cinn le sraith de chúig cinn eatarthu. Déantar an cairtín as páipéar athchúrsáilte céad faoin gcéad, ag baint úsáide as an modh traidisiúnta snáithín páipéir múnlaithe. Láimhseálann meaisíní móra pacála líonta cothroma uibheacha, mar sin tá an cairtín 13 ubh dírithe ar tháirgeoirí beaga a phacálann uibheacha de láimh ag seastáin feirme agus margaí feirmeoirí. Coinníonn lógó teanntaithe an dromchla mín, mar sin is féidir le feirmeoirí a lipéid féin a chur leis.

The Recognition

About the Duais Airgid A' Design Award

Tha Bakers Dozen Egg Carton Cairtín Uibheacha air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Bakers Dozen Egg Carton Cairtín Uibheacha na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Bakers Dozen Egg Carton Cairtín Uibheacha na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A reusable, molded pulp egg carton that holds 13 eggs. For small egg producers who pack their eggs by hand. Farm stands, farmer's markets and the like.
Dimensions & Packaging: Width 210 mm x 152 mm x 72 mm (closed)
Tags: egg carton, baker's dozen, package design, structural design
Production Technology: Although the Baker's Dozen Egg Carton contains an unconventional number of eggs, it is manufactured using a deliberately traditional method. Egg cartons made of molded paper fiber have have a long history. In this way the Baker's Dozen carton was designed to be structurally strange, yet familiar. (It is also made of 100% recycled paper.)
Design Challenge: Realizing that our customers were not retail consumers, but small poultry farms, we consulted directly with them - the famers who had been contacting us. What we learned that their customers typically reuse cartons, bringing them back to be refilled. Realizing that our customers had customers of their own, we came up with a self-effacing, debossed logo. This gave farmers the option of smoothly covering our logo with their own labels. Or they could simply rely on the carton's self-explanatory statement: "Contains 13 Farm fresh Eggs."
Research: Early on, a few large egg producers had expressed interest in our new 13-egg carton, but their egg-packing machinery was only designed to pack eggs in pairs. They could only handle even numbers like, 6, 12 or 18 eggs. To pack an odd number like 13 eggs, they would need to make a major retooling investment.

This meant that, for the time being, our cartons would only be practical for small egg-producers who would be packing their eggs by hand. (Farm-stands, farmer's markets and the like.)
Inspiration: Maybe it was a counter-intuitive response to finding out that my cholesterol levels were slightly elevated. But, in 2011, I began to play around with an idea for fitting even more eggs into a carton. The Baker's Dozen Egg Carton was the eventual result.
Project Duration: The project has taken about 8 years, in all, to complete.
Operation Flow: In 2012, when the Baker's Dozen Egg Carton was still only a concept, the Huffington Post listed the Baker's Dozen Egg Carton as 1 of several packaging concepts they wished were real.

Naturally, I wanted to grant their wish. But how?

Then I got a call in from Willow Valley Farms in Nebraska. And I had to tell them what I'd told so many others: that the product did not yet exist.

Together we formed Baker's Dozen Egg Cartons, LLC
Patents: Baker's Dozen Egg Cartons, LLC. (trademarks pending)