East Side Lionn Ciùird Eadailteach by Roberto Terrinoni

East Side Lionn Ciùird Eadailteach by Roberto Terrinoni is a highly esteemed winner of the very prestigious 2020 Duais Umha A' Design Award in Dealbhadh Pacaidh Competition Category.

UmhaPacadh· 2020

East Side Lionn Ciùird Eadailteach

by Roberto Terrinoni

Client: Roberto Terrinoni

Duais Umha A' Design Award Winner in Pacadh Category

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Colors

The Design

About East Side Lionn Ciùird Eadailteach

Beoir ciùird ann am baile beag ann am meadhan na h-Eadailt, tha sgeulachd aig a h-uile lionn, tha a h-uile sgeulachd air a h-innse air a leubail. A bharrachd air a bhith eireachdail agus ioma-chruthach, leigidh an dòigh collage cuid de na h-eileamaidean lèirsinneach a chuir a-steach a tha a ’soilleireachadh dearbh-aithne an toraidh, leithid iomraidhean air brìgh an ainm, air clò-sgrìobhaidh lionn agus na grìtheidean. Tha dealbhadh an t-suaicheantas, a tha a ’riochdachadh an dearbh-aithne corporra, stèidhichte air cumadh sìmplidh. Chaidh an cumadh seo ath-riochdachadh air gearradh die de na bileagan agus air siostam samhlachail gach lionn a ’cleachdadh gnàthachadh a tha an dà chuid dathte agus heraldic.

The Recognition

About the Duais Umha A' Design Award

Tha East Side Lionn Ciùird Eadailteach air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi East Side Lionn Ciùird Eadailteach na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh East Side Lionn Ciùird Eadailteach a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As well as being elegant and versatile, the collage technique allows to insert some visual elements that highlight the identity of the product, such as references to the meaning of the name, to the beer typology and to its ingredients. The logo design, which represents the corporate identity, is based on a simple shape. This shape was reproduced on the die-cut of the labels and on the symbol system of every single beer using a customization which is both colourful and heraldic.
Dimensions & Packaging: 8,5x9 cm
Tags: beer, collage, packaging, label, italy,
Production Technology: Paper, off-set print, screen printing polishing
Design Challenge: The main challenge was facing a very fresh market in Italy: there were no know-how, no rules, only intuitions. Mixing the results of market research conducted abroad with the forecasts of the Italian demand was the most challenging task.
Research: At the dawn of the success of craft beer in Italy, the brief asked to approach the communicative tone of wine while maintaining some distinctive traits of beer. Being a product designed to be enjoyed at the table, it required the 75 cl format. The target had to be adjusted to the price of the craft, a much higher one compared to most industrial beers. The brand is ppredominant in the world of craft beers and it shows on the label, which is typical of an industrial beer, so to benefit the product and its identity.
Inspiration: Each label tells a story. This story is made of flavors, legends, qualities, references and ideas that complete the experience of tasting these ice-cold beers. A very complex visual architecture alternates elements that tell the story of the product (the photographic parts in collage style, the colors and the heraldic pictogram) to others that underline the brand identity (the setting, typography and frequent use of the basic form of the brand).
Project Duration: This project was born in 2015 in Latina, in Central Italy. A new brewery was starting to get attention and growing rapidly. A year after its foundation, it decided to reset the communication of the brand and restyle three labels from its selection of beers. The collaboration still goes on today and it has given birth to a range 22 labels; the goal is to reach 30 by the end of 2020. Today the brewery is considered a rising star in the Italian and international scene of craft beer.
Operation Flow: This label tells a story that the master brewer Luciano Landolfi manages to express with every single beer; a tale of processes, ingredients and cultural roots. The real challenge was to convey all these concepts with a small label.
Image Credits: video by east side brewing