Open Packaging Sleeves by Koen van Rijen

Open Packaging Sleeves by Koen van Rijen is a highly esteemed winner of the very prestigious 2020 Duais Iarainn A' Design Award in Dealbhadh Pacaidh Competition Category.

IarannPacadh· 2020

Open Packaging Sleeves

by Koen van Rijen

Client: Roy Soetekouw

Duais Iarainn A' Design Award Winner in Pacadh Category

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Verified Award Winner

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Colors

The Design

About Open Packaging Sleeves

This project is called Open and includes six different photography magazines which are bundled in these custom-made sleeves. The sleeves are made of a thick, heavy, anthracite cardboard with an embossing and screen printed numbers 1-80 (the number of subscribers). The client personally stamped each box during the presentation which makes every box a unique one. The title on the boxes is quite literally open, because the cut-away in both boxes show the letter O when placed next to each other.

The Recognition

About the Duais Iarainn A' Design Award

Tha Open Packaging Sleeves air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Open Packaging Sleeves na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Open Packaging Sleeves airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is called open and includes six different photography magazines which are bundled in these custom-made sleeves.

The sleeves are made of a thick, heavy, anthracite cardboard with an embossing and screen printed numbers 1-80, the number of subscribers.

The client personally stamped each box during the presentation which makes every box a unique one.

The title on the boxes is quite literally open, because the cut-away in both boxes show the letter O when placed next to each other.
Dimensions & Packaging: Width 220mm
Depth 55mm
Height 310mm
Tags: sleeve, cardboard, packaging, screenprint, fibre, neon, pastel, diecut, emboss
Production Technology: Each set of sleeves is handmade and the numbers are screen printed.
Design Challenge: The creative challenge was to find a combination of natural materials and to create a design that would look ánd feel rich in contrast. Also, the materials had to be sturdy and solid enough to be able to safekeep all six magazines.
Research: Koen van Rijen researched various types of cardboard material in order to get the perfect combination of visual appeal and sturdyness that matches the style of photography in the magazines. Also, a number of sample screen prints were made to determine the best suitable ink.
Inspiration: The packaging sleeves hold six photography magazines. The photos in these magazines show raw and real human emotion. This rawness inspired Koen van Rijen to use a natural cardboard with visible fibres.

The scenes in the photos appear intense by the use of creative light and heavy contrast. Settings are often gloomy and minimalistic.

Koen van Rijen wanted to create a similar contrast and minimalism in the packaging by using an anthracite colour for the sleeves and a neon pastel ink for the numbers.
Project Duration: The project lasted a year and started in april 2006
Operation Flow: The sleeves are slid into each other. There is a gap in the outer sleeves through which you can grab hold of the inner sleeve. When sliding the inner sleeve out to the right, the word open appears when both sleeves are next to each other.
Patents: Copyrights belong to Koen van Rijen, 2019
Team Members: Koen van Rijen
Image Credits: Image #1 : Art Director Koen van Rijen, open, 2019
Image #2 : Art Director Koen van Rijen, open, 2019
Image #3 : Art Director Koen van Rijen, open, 2019
Image #4 : Art Director Koen van Rijen, open, 2019
Image #5 : Art Director Koen van Rijen, open, 2019