Cong Tai Baijiu Feidhm: Pacáistíocht Dí by Wen Liu and Junyi Xiao is a highly esteemed winner of the very prestigious 2020 Duais Airgid A' Design Award in Dealbhadh Pacaidh Competition Category.
AirgeadPacadh· 2020
Cong Tai Baijiu Feidhm: Pacáistíocht Dí
Client: He Bei Han Dan Cong Tai Wine Business Co.,Ltd
Duais Airgid A' Design Award Winner in Pacadh Category
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- Verified Award Winner
- Verify Award Status for #88605
The Design
About Cong Tai Baijiu Feidhm: Pacáistíocht Dí
Is éard atá i Cong Tai Baijiu ná dearadh pacáistíochta cuimhneacháin do bhiotáille Shíneach a scaoileadh do bhliain na luiche. Tarraingítear an príomh-mhóitíf ó ghreamaitheoir dorais na hailtireachta traidisiúnta Síní, ag tagairt don luch mar an chéad ainmhí stoidiaca a osclaíonn an bhliain. Comhcheanglaíonn an lipéad istigh cruthanna luiche agus boinn airgid le saibhreas agus dea-ádh a chur in iúl, agus úsáideann an fáinne seachtrach patrún radanta le héifeacht bheoga. Tá an buidéal déanta de cheirmeach le huigeacht marmair agus tá bailchríoch curtha air trí phriontáil aistrithe uisce.
The Recognition
About the Duais Airgid A' Design Award
Tha Cong Tai Baijiu Feidhm: Pacáistíocht Dí air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Cong Tai Baijiu Feidhm: Pacáistíocht Dí na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Cong Tai Baijiu Feidhm: Pacáistíocht Dí na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To welcome and also to remind people of the coming year of rat in 2020, the designers hereby design a zodiac baijiu with commemorative value. Additionally, the design transfers a memorable meaning for this coming rat year.
- Dimensions & Packaging
- The packaging box size is 160mm in length, 130mm in width and 320mm in height.
- Tags
- Illustration, Craft, Zodiac Baijiu，Chinese Culture, Rat
- Production Technology
- The material of the bottle is made of ceramic. The design uses the technology of water transfer printing.
- Design Challenge
- The idea of changing an image of the rat as an anthropomorphic figure in the design is to break the traditional impression of the image of the rat. In this case, this image can be better accepted and spread.
- Research
- In order to greet the coming Chinese rat year, the designers hereby design a product packaging design with a commemorative value specially. The outcome of design style and direction is from researching and understanding the rat.
- Inspiration
- The inspiration of the main design of the product is a style of a catch on a Chinese ancient architecture door. It implies that the rat is the first zodiac that opens the door of Chinese year. Moreover the internal side of the design which blends in the form of rat and coin suggests the meaning of wealthy and auspicious. While the external side applies the radiant effect to create a lively atmosphere. The using material of the design bottle is a marble ceramic to presents Chinese characteristics.
- Project Duration
- The project started in March 2019 and finished in April 2019 in Shenzhen.
- Operation Flow
- For better conveying Chinese traditional culture to the world completely and encouraging people to love Chinese culture in a deeper meaning.
- Team Members
- Designer：Wen Liu
Designer：Junyi Xiao
Designer：Huimin Gong
Designer：Weijie Kang - Image Credits
- Image #1: Creator Wen Liu, Cong Tai Baijiu, 2019.
Image #1: Creator Junyi Xiao, Cong Tai Baijiu, 2019.
Image #1: Creator Weijie Kang, Cong Ta Baijiui, 2019.
Image #1: Illustrator Huimin Gong, Cong Tai Baijiu, 2019.
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