Mi Sports Bluetooth Headset Mini Prìomh Fheart: Pacaigeadh Cluasagan by Xiaomi

Mi Sports Bluetooth Headset Mini Prìomh Fheart: Pacaigeadh Cluasagan by Xiaomi is a highly esteemed winner of the very prestigious 2020 Duais Iarainn A' Design Award in Dealbhadh Pacaidh Competition Category.

IarannPacadh· 2020

Mi Sports Bluetooth Headset Mini Prìomh Fheart: Pacaigeadh Cluasagan

by Xiaomi

Client: Xiaomi

Duais Iarainn A' Design Award Winner in Pacadh Category

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Verified Award Winner

Verify Award Status for #89167

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mi Sports Bluetooth Headset Mini Prìomh Fheart: Pacaigeadh Cluasagan

Is e pacaigeadh a chaidh a chruthachadh airson cluasagan Bluetooth spòrs a th' ann am Mi Sports Bluetooth Headset Mini. Chan eil aghaidh a' phacaid a' sealltainn ach na pìosan cluaise agus an t-uidheam-smachd, fhad 's a tha an càball air fhalach. Tha treidhe PET am broinn a' phacaid a' cumail nan cluasagan nan àite, agus tha còmhdach pàipeir a' cruthachadh an t-slige a-muigh. Nuair a choimheadar air bho astar, tha an dà phìos cluaise a' coimhead mar shùilean agus an t-uidheam-smachd mar bheul. Tha dathan a bharrachd agus mion-fhiosrachadh clò-bhuailte a' tionndadh gach pacaid gu aghaidh emoji le fiamh eadar-dhealaichte. Tha am, dealbhadh ag amas air tarraing a chur air ceannaichean òga agus cosgais ìosal riochdachaidh.

The Recognition

About the Duais Iarainn A' Design Award

Tha Mi Sports Bluetooth Headset Mini Prìomh Fheart: Pacaigeadh Cluasagan air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Mi Sports Bluetooth Headset Mini Prìomh Fheart: Pacaigeadh Cluasagan na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Mi Sports Bluetooth Headset Mini Prìomh Fheart: Pacaigeadh Cluasagan airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a low-profile product that targets the lower end of the sports headset market. So it is the designer's task to add an element of fun to its packaging, using the language of the younger generation to appeal to them, emoji comes to mind. The headset and controller can also be viewed as the eyes and mouth of an emoji icon. The packagings become emoji icons with different emotions.
Dimensions & Packaging: dimension height 79mm, Length 110mm, width 28mm
Tags: Handset, electronic, emoji, packaging, colorful
Production Technology: The visual design require to hide the wires, only leave the headset and controller out. Therefore the packaging structure design must consider how to hide the wires and still keep the whole packaging structure solidly. By using PET tray inside and a paper cover outside, the front of the packaging only shows the handset and controller.
material: Paper, PET
Design Challenge: As the target audiences are 18 to 29 year-olds, the design should make the products most close to the trendy of young's culture.
Research: Mi Sports Bluetooth Headset Mini is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 12.9 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the design task to add some attractive elements to its packaging and make it outstanding from the shelves.
Inspiration: In current China, for phone chatting, the young generation use a lot of picture formed emoji to chat to each other, instead of typing words. To make this low-profit product more easier to approach young generation, our design strategy is to use the language of the younger generation to appeal to them-emoji comes to mind.
Project Duration: The project started in April 2018 and finished in April 2019 in Beijing, China
Operation Flow: Emoji is an amazing way of communication-a single emoji can encompass so many different meanings. From a distance the shell of the headset are just blocks of black, but it can also be viewed as the eyes of an emoji icon; similarly the controller becomes the mouth. With additional decorations and colors, the packagings become emoji icons with different emotions.
Patents: Copyrights belong to Xiaomi, 2019
Team Members: Design director: Lu Chen
Packaging designer: Weijie Jiang
Packaging structure design: Zhizhuang Song
Image Credits: Image #1:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge