Beautiful Life Pacáistiú Míolchnó le Pica Packaging Design Lab

Tha Beautiful Life Pacáistiú Míolchnó le Pica Packaging Design Lab na bhuannaiche air leth urramach anns an fharpais chliùitich 2020 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

UmhaPacadh· 2020

Beautiful Life Pacáistiú Míolchnó

le Pica Packaging Design Lab

Neach-ceannach: Beijing Lvsan Chemistry Co.Ltd.

Buannaiche Duais Umha A' Design Award ann an Roinn Pacadh

10,060

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #89378

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Beautiful Life Pacáistiú Míolchnó

Is dearadh pacáistithe é Beautiful Life do mhíolchnónna a dhíoltar sa tSín. Tá pacáistiú míolchnó faoi rialáil dhocht, mar sin tá cuma chomhchosúil ar fhormhór na dtáirgí sa mhargadh. Baineann Beautiful Life úsáid as lógó peannaireachta, bláthanna péitseoige agus figiúr a tarraingíodh ó phéintéireacht ársa na Síne. Tá cruth ialtóige ar an bhfuinneog oscailte, siombail thraidisiúnta beannachta. Tá an canna stáin clóite in ocht ndath, agus tá an bosca páipéir snoite agus órchlúdaithe. Séalaíonn an canna stáin an boladh agus is féidir é a choinneáil agus a athúsáid. Fágann clúdach inmheánach folaithe go bhfuil sé deacair ar leanaí an soitheach a oscailt.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Beautiful Life Pacáistiú Míolchnó air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Beautiful Life Pacáistiú Míolchnó na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Beautiful Life Pacáistiú Míolchnó a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: The design team create a vintage-like brand. The logo takes the core idea of Chinese calligraphy, the peach flowers and the old lady come from ancient Chinese painting, the open window is a bat shape which in Chinese culture a symbol of blessing. These elements present customers a picture of traditional Chinese culture and the good old wish of happiness. The team also design a split bags in addition for preservation purposes, and the one-more package will deliver a safer and cleaner user experience.
Tomhasan & Pacadh: Tin can: 75mm diameter * 83mm height
Paper box: 76mm width *76mm length *84mm height
Tagaichean: Packaging, China, Culture, Daily chemicals, Household, Mothball
Teicneòlas Cinneasachaidh: 8-color tinplate printing
Carving on paper
Gilding over paper
Dùbhlan Dealbhaidh: The first challenge is tight regulation by government. The team have to put "Paradichlorobenzene" and low-toxic icon on the center front which is more identifiable than the brand. The team changed the font weight to emphasize the brand. The second challenge is from the client that they think the tin can package is like a candy box and kids may eat the pills mistakenly. The team design a hidden lid beneath the top lid, which is rarely impossible for kids to open but adult can open it easily.
Rannsachadh: The quest is to upgrade the existing package. The old version is known for its low price and the competition in its existing market is fierce. After a cross-region survey the team figure out that most consumers are price-insensitive as the product is infrequently used, and it would volatilize easily. In view of this condition, the team decide to change the position of the product from a chemical pesticide into an beneficial ornament - the team assume customers would keep the tin can in their cabinet for a long time, and can be reused. The new package helps client expand the market.
Brosnachadh: Mothballs in China are classified into low-toxic chemical, which means the packaging needs to obey several restrictive terms announced by Agricultural Department. These restrictions lead to a market that almost every brand looks alike, thus the team's first mission is to make it looks different. after analyzing the competitors, the team find that brand recognition is the fatal factor for the mothball market. The team create a calligraphic logo, and the decorating elements are taken from ancient painting.
Faid a' Phròiseict: The project started in January 2019 in Beijing and finished in April 2019 in Beijing.
Sruth Obrachaidh: The Chinese name of Beautiful Life is "香生记", which means a lively color brings forth fragrance. As the odor of mothball may not be accepted by all the people, the team work changed the package from plastic bags into tin cans to seal it. The team also asked its client to change the perfume into more traditional and natural ones.
Buill na Sgioba: Creative Director: Shuwei Qi
Art Director: Yeqiu Liu
Typographer: Qianqian Jiang
3D designer: Rijiang Wang
Photographer: Zhenzhou Liang
Account Executive: Yue Zhu
Creideasan Dhealbhan: Shuwei Qi and Rijiang Wang, 2019.