Bionyalux Tha Pasgan Cùram Craiceann by 33 and Branding Co., Ltd. is a highly esteemed winner of the very prestigious 2020 Duais Platanaim A' Design Award in Dealbhadh Pacaidh Competition Category.
PlatanamPacadh· 2020
Bionyalux Tha Pasgan Cùram Craiceann
Client: Bionyalux
Duais Platanaim A' Design Award Winner in Pacadh Category
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- Verified Award Winner
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The Design
About Bionyalux Tha Pasgan Cùram Craiceann
Tha am bun-bheachd air craiceann ath-nuadhachadh ann am bathar cùram craiceann ùr a ’co-fhreagairt ris an eallach neoni de ath-chuairteachadh bagasse, dìon na h-àrainneachd agus bun-bheachd eag-eòlasach. Bho na feartan toraidh de bheatha sgeilp cuibhrichte ìre bìdh 60-latha den phròiseas làimhseachaidh leasachadh craiceann 30-latha, tha 30 agus 60 air an taghadh mar shamhla aithne lèirsinneach an toraidh, agus na trì ìrean cleachdaidh, 1,2, Tha 3 air am filleadh a-steach don t-sealladh.
The Recognition
About the Duais Platanaim A' Design Award
Tha Bionyalux Tha Pasgan Cùram Craiceann air Duais Platanaim A' Design Award a bhuannachadh, aithneachadh ro-urramach a bheirear do dhealbhaidhean a tha dha-rìribh sònraichte, eireachdail agus iongantach. Tha buannaichean Platanaim nam mìorbhailean cruthachaidh, nam fianais air crìochan cruthachalachd inntleachdail, agus a nochdas proifeiseantachd agus sàr-ghèinidh gun choimeas an luchd-dealbhaidh. Thathar an dùil gum bi na dealbhaidhean seo nan obraichean as ainmeile a mhìnicheas bòidhchead ùine, a chuidicheas le sunnd a' chomainn agus a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Bionyalux Tha Pasgan Cùram Craiceann a' nochdadh ìre sàr-mhathais os-chaithreach agus gu cinnteach a' dèanamh an t-saoghail nas fheàrr leis na feartan buannachdail is luachmhor aige. Tha Bionyalux Tha Pasgan Cùram Craiceann na obair a bhuannaich Duais Platanaim A' Design Award a dhùisgeas miannan, a bhrosnaicheas, a thaitneas agus a thogas gàirdeachas mòr.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The selling point is 30 Days Skin improvement care course, 60 Days food security level shelf-life remaining. Therefore, they chose 30 and 60 as the visual sign and integrate 1, 2, 3, these three skin care steps into visual identification. The bagasse was made into a round outer packing by using special technology to refine the fiber. Besides, inner packaging was designed to easy to carry and placed.
- Dimensions & Packaging
- Width 310mm x Depth 120mm x Height 100mm
- Tags
- Package，environmental protection，Skin Care，vision，design，repair，Design for the Environment
- Production Technology
- The application of bagasse in packaging is a big challenge, especially in cosmetics packaging. They have made continuous attempts and innovations from the design to the packaging to overcome the problems of extracting impurities from bagasse and pressing wire mesh on the curved wall of the outer packaging, and finally achieved success.
- Design Challenge
- In the process of packaging design and production, they have been innovated in many ways to overcome the problems of extracting impurities from bagasse and punching silk screen on the curved wall of the outer packaging, which finally succeeded.
- Research
- In the double 11 pre-sale activation this year, this product has successfully won the support and love of consumers for its environmental concept, and has become a popular brand of vitality, further improved the degree of goodwill from both new and the existing consumers.
- Inspiration
- Sugarcane is the largest raw material of sugar in China. About 50% of the bagasse fiber can be re-used after squeezing sugar. However, those bagasse was burned directly, which caused wasting of resources and environmental pollution. Therefore，BIOHYALUX decided to make some changes to recycle the bagasse into the product new packaging.
- Project Duration
- The project started in April 2018 in Beijing and finished in November 2018 in Beijing, and was exhibited in TMALL, JD and other sales platforms in November 2018.
- Operation Flow
- Only 50% of bagasse fibers can be used in paper making. If the rest can be recycled instead of being forced to treat or incinerate, it will not cause waste of resources and environmental pollution, which is of great significance to enterprises and society.
Overcoming the site, cost and other reasons, after continuous attempts in the process, they finally succeeded in the experiment, and made environmental protection product design and packaging. - Patents
- Copyrights belong to 33 and branding, 2019.
- Team Members
- Xiaowei Zhang
Jing Xu
Zengwei Qin
Jingyan Li
Feng Gao - Image Credits
- Main Image: Photographer Jing Xu, Bionyalux, 2019.
Image #1: Photographer Jing Xu, Bionyalux, 2019.
Image #2: Photographer Jing Xu, Bionyalux, 2019.
Image #3: Photographer Jing Xu, Bionyalux, 2019.
Image #4: Photographer Jing Xu, Bionyalux, 2019.
Video Credits: Photographer Jing Xu, Bionyalux, 2019.
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