Xin You Ran Baijiu Prìomh Ghnìomh: Pacaigeadh Deoch-làidir by Wen Liu and Rong Mei

Xin You Ran Baijiu Prìomh Ghnìomh: Pacaigeadh Deoch-làidir by Wen Liu and Rong Mei is a highly esteemed winner of the very prestigious 2020 Duais Airgid A' Design Award in Dealbhadh Pacaidh Competition Category.

AirgeadPacadh· 2020

Xin You Ran Baijiu Prìomh Ghnìomh: Pacaigeadh Deoch-làidir

by Wen Liu and Rong Mei

Client: Guizhou Province Xishui County XIAO HU TU XIAN WINE CO.,LTD

Duais Airgid A' Design Award Winner in Pacadh Category

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Colors

The Design

About Xin You Ran Baijiu Prìomh Ghnìomh: Pacaigeadh Deoch-làidir

Teacsa an Leabhair: 'S e dealbhadh pacaigidh a th' ann an Xin You Ran Baijiu airson deoch-làidir Shìneach a chaidh a leigeil ma sgaoil airson bliadhna zodiac. Bidh am prìomh ìomhaigh lèirsinneach a' ceangal peannaireachd Shìneach ri peantadh cruth-tìre. Tha loidhne làidir na peannaireachd air a cheangal ri doimhne spàsail agus mion-fhiosrachadh grinn a' pheantaidh, agus mar sin tha an dà chruth ealain a' leughadh mar aon ìomhaigh. 'S e Hai an cuspair, comharra na muice ann an zodiac Shìneach. Tha pàipear, criadhadaireachd agus fiodh air an cleachdadh còmhla gus caractar cultarail Sìneach a chur an cèill. Tha am bogsa 180 mm a dh'fhaid, 150 mm a leud agus 320 mm a dh'àirde.

The Recognition

About the Duais Airgid A' Design Award

Tha Xin You Ran Baijiu Prìomh Ghnìomh: Pacaigeadh Deoch-làidir air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Xin You Ran Baijiu Prìomh Ghnìomh: Pacaigeadh Deoch-làidir na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Xin You Ran Baijiu Prìomh Ghnìomh: Pacaigeadh Deoch-làidir na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is about a Chinese zodiac product. The main visual graphic is an artistic Chinese fusion design of calligraphy and landscape painting. Calligraphy is a unique art form. Landscape painting is a creative expression with its characteristics. These two-art form combined in the design with a different application of materials which are ceramic, wood, paper to express a Chinese characteristics packaging design. It enhances an aesthetic sense and uniqueness of the product.
Dimensions & Packaging: The packaging box size is 180mm in length, 150mm in width, 320mm in height.
Tags: Zodiac, Calligraphy, Chinese painting, Pig, Culture
Production Technology: The materials of design are paper, ceramic and wood.
Design Challenge: The hardest challenge in the project is to mix two different artistic expressions in the design. The design needs to keep the advantages and features of those expressions. The design also needs to enhance the diversified and aesthetic effect of the image. It should be simultaneously restored the design at its production process. This is the biggest challenge to face.
Research: This project is about a Chinese zodiac product. Zodiac is a unique Chinese culture. The design applies the unique art form of Chinese calligraphy and landscape painting to expresses zodiac cultural. After researching a great amount of calligraphy font and landscape painting then we use these two forms of art. The design combines the advantages of these two-artistic form. The result of the design shows a good visual effect.
Inspiration: The theme of this project is about Chinese zodiac product. Pig is referred to as Hai in the Chinese zodiac. The design uses Chinese cultural and artistic elements to show a unique effect. The main visual image is a combination of Chinese calligraphy and landscape painting. The use of calligraphy and landscape painting produces cultural inheritance and design innovation. The use of different materials expresses Chinese cultural characteristics. It enhances the artistic sense and uniqueness of the product.
Project Duration: The project started in April 2018 in Shenzhen and finished in August 2019 in Shenzhen.
Operation Flow: The design applies a bold outline of calligraphy and artistic form of Chinese landscape painting on the design to express an artistic effect. We combine the spatial effect and the abundant detail of landscape painting with calligraphy to present the artistic pursuit in a visual form in the design. Thus these two creative forms are turning into one. After the product is on the market then it immediately becomes popular.
Team Members: Designer: Wen Liu
Designer: Rong Mei
Designer: Weijie Kang
Image Credits: Image #1: Creator Wen Liu, Xin You Ran Baijiu, 2019.
Image #1: Creator Rong Mei, Xin You Ran Baijiu, 2019.
Image #1: Creator Weijie Kang, Xin You Ran Baijiu, 2019.