Wiseman Beer Feidhm: Pacáistíocht Beorach by Wen Liu and Henghong Yang

Wiseman Beer Feidhm: Pacáistíocht Beorach by Wen Liu and Henghong Yang is a highly esteemed winner of the very prestigious 2020 Duais Airgid A' Design Award in Dealbhadh Pacaidh Competition Category.

AirgeadPacadh· 2020

Wiseman Beer Feidhm: Pacáistíocht Beorach

by Wen Liu and Henghong Yang

Client: Shenzhen Oracle Creative Design Co., Ltd

Duais Airgid A' Design Award Winner in Pacadh Category

32,000

Verified Award Winner

Verify Award Status for #91422

View at A' Design Award Press Release Award Badge

Colors

The Design

About Wiseman Beer Feidhm: Pacáistíocht Beorach

Is éard atá i Wiseman Beer ná dearadh pacáistíochta do bheoir bhuidéalaithe atá dírithe ar thomhaltóirí óga sa tSín. Tá an buidéal déanta as gloine agus plaisteach, tá an caipín déanta as miotal, agus tá an lipéad déanta as páipéar. Cuirtear íomhá dhána dhearg agus bhán go díreach ar an mbuidéal, agus léiríonn limistéar mór dearg fuinneamh agus paisean. Tá an phacáistíocht 230 milliméadar ar leithead, 60 milliméadar ar doimhneacht agus 60 milliméadar ar airde. Is é an aidhm atá ann ná cuma nua-aimseartha a thabhairt do phacáistíocht beorach a oireann do charachtar saor agus spraíúil na ndaoine óga.

The Recognition

About the Duais Airgid A' Design Award

Tha Wiseman Beer Feidhm: Pacáistíocht Beorach air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Wiseman Beer Feidhm: Pacáistíocht Beorach na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Wiseman Beer Feidhm: Pacáistíocht Beorach na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Beer is the favourite liquor for most Chinese young people. The reason of producing this beer packaging is in order to make the beer packaging on the market seems more fashionable, in line with the temperament of young people and conveys the spirit of young people.
Dimensions & Packaging: The packaging size is 230mm in width, 60mm in depth and 60mm in height.
Tags: Wasa, Beer, Wiseman, Art, Red
Production Technology: The design bottle is made of glass and plastic. The material of the bottle lid is metal. The bottle label is paper.
Design Challenge: The design of the bottle label was initially inconsistent with the entire design. The design did not achieve the predicted result. After many altering the design, the design was completed. The technique of the bottle making was also a problem need to solve.
Research: The project uses the beer market for young people as a background. With the research on online information and site investigation, the designers have gained an in-depth understanding of the life and preferences of most young people in China at this stage. So the design images could attract young people group.
Inspiration: Chinese young people often drink beer. In order to reflect the fashion sense of beer packaging and cater to the young people's market, the design expresses a quirky, mysterious and free effect. The icon image is directly and boldly embedded in the bottle, and the large area of red on the design reflects the young people’s passion. The bottle’s label and the icon are red and white, which increases a promotional effect.
Project Duration: The project started in October 2018 and finished in May 2019 in Shenzhen.
Operation Flow: The image design on the bottle reflects the status of the young people group, which is free, mysterious, funny, free, unconstrained and full of passion. When consumers take a look or use the product, they would feel resonate with the idea of the design.
Team Members: Designer: Wen Liu
Designer: HengHong Yang
Designer: Weijie Kang
Image Credits: Image #1: Creator Wen Liu, Wiseman Beer, 2019
Image #1: Creator HengHong Yang, Wiseman Beer, 2019
Image #1: Creator Weijie Kang, Wiseman Beer, 2019
Image #1: Illustrator Yawen Dai, Wiseman Beer, 2019