Yo,verde Tha Ola Ollaidh le Antonio Cuenca

Tha Yo,verde Tha Ola Ollaidh le Antonio Cuenca na bhuannaiche air leth urramach anns an fharpais chliùitich 2020 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

UmhaPacadh· 2020

Yo,verde Tha Ola Ollaidh

le Antonio Cuenca

Neach-ceannach: Yo, Verde

Buannaiche Duais Umha A' Design Award ann an Roinn Pacadh

13,789

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #91926

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Yo,verde Tha Ola Ollaidh

Eacarsaich synthesis airson an dealbhadh seo air a bhrosnachadh le cnagain syrup clasaigeach. Is e an t-ainm suaicheantas an toraidh a tha a ’fìreanachadh dath uaine na h-ola a-staigh. Air an aghaidh, tha an suaicheantas air a thogail bhon chrois chungaidh-leigheis a ’cruthachadh cridhe pixelated. An dealbhadh sòlaimte agus gun ealain a bhios a ’cleachdadh teachdaireachd co-cheangailte ri slàinte agus an susbaint.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Yo,verde Tha Ola Ollaidh air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Yo,verde Tha Ola Ollaidh na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Yo,verde Tha Ola Ollaidh a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: The product design is emphasized by its strong green colour over white, and its concept about health as the principal brand attributes. Naming, graphic design and finishing work together showing a powerful & consistent product, which breaks the usual design concepts about olive oil.
Tomhasan & Pacadh: This bottle is manufactured into glass with rounded shapes, a capacity of 500ml. Its measurements are 20cm height and 7,5cm wide.
Tagaichean: packaging, extra virgin olive oil, oil, food packaging, graphic design, package, packaging design
Teicneòlas Cinneasachaidh: Glass. This bottle is painted in white, and printed in two colours.
Dùbhlan Dealbhaidh: Our challenge was to design a new visual language in olive oil world, unconventional and fresh, in order to connect to a public which needs to feel healthy. At the same time, this design must work all over the world, and look updated, healthy and simple, according to its cost.
Brosnachadh: Yo, verde produces early harvest oil collected in the month of October. The family that collects and produces the oil are farmers and pharmacists. They wanted both disciplines to be perceived in their packaging with an iconic, modern design and using visual codes little used in the olive oil sector.

Starting from this brief, it was studied which visual formula was the most appropriate to convey a message that would unite the territory of the oil and the pharmaceutical sector. The bottom line was that a good idea was to make the bottle look like a classic syrup pot. Three key elements were synthesized, the appearance of the bottle, the name and the logo. In search of simplification in the message, a simple bottle with shapes similar to that of the syrup bottle was used, painting it white, with a sober stopper without artifices. The name of the product justifies the green color of the oil inside. The logo is constructed from the pharmaceutical cross forming a pixelated heart. All these elements are integrated and linked, bringing coherence to the idea.
Faid a' Phròiseict: The project started in November 2016 and finished in February 2017 in Úbeda.
Sruth Obrachaidh: The bottle is easy to handle because of its reduced measurements. The screw cap is a non-refillable and anti-drip one, which allows to have a comfortable and delightful experience while serving. This Extra Virgin Olive Oil just can be bought in pharmacies, health stores, and own website.
Creideasan Dhealbhan: Fotógrafo: Balta fotografo