Tha The Moment Mìosachan 2020 le Xiutao Fu na bhuannaiche air leth urramach anns an fharpais chliùitich 2020 Duais Òir A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

ÒrGrafaig· 2020

The Moment Mìosachan 2020

le Xiutao Fu

Neach-ceannach: Mattenai

Buannaiche Duais Òir A' Design Award ann an Roinn Grafaig

64,650

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #93258

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn The Moment Mìosachan 2020

Tha Mìosachan an Tiotail a' faighinn brosnachaidh bho ghliocas àrsaidh nan Teirmean Grèine Sìneach agus Leabhar Eclesiastes anns a' Bhìoball. Tha e ag amas air meòrachadh air nàdar luaineach a' chomainn-shòisealta ùr-nodha agus daoine a chuimhneachadh gus gach ràithe aithneachadh agus luach a chur air an tràth làithreach. Anns an dealbhadh ùr seo, tha am mìos air a chlò-bhualadh aig meadhan na duilleige, agus tha na cinn-latha air an cur air dòigh air bogha caiseid. Mar a bhios na cinn-latha agus na boghan a' cuairteachadh gu deiseil timcheall air a' mheadhan, bidh iad a' crìonadh mean air mhean—air sgàth a' phàipeir thrìd-shoilleir—a' dùsgadh a' bharail bhàrdail gur e sreath de dhiogan làithreach a tha a' dèanamh suas sìorraidheachd.

An Aithneachadh

Mu dheidhinn Duais Òir A' Design Award

Tha The Moment Mìosachan 2020 air Duais Òir A' Design Award a bhuannachadh, aithneachadh anabarrach urramach a bheirear do dhealbhaidhean den chiad ìre, mìorbhaileach agus sònraichte. Tha buannaichean Òir nan cruthachaidhean anabarrach ùr-ghnàthach, làn lèirsinn agus drùidhteach a nochdas gèinidh, gliocas agus comas an luchd-dealbhaidh. Thathar an dùil gum bi The Moment Mìosachan 2020 na innleachd a gheibh moladh mòr, a stèidhicheas gluasadan agus mòr-chuimhneachain a bheir luach nach fhacas riamh roimhe. Tha an dealbhadh seo a bhuannaich Duais Òir A' Design Award na phròiseact sònraichte, urramach a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais gu mòr. Bidh The Moment Mìosachan 2020 a' cruthachadh faireachdainnean làidir miann, a' dùsgadh dealas, a' brosnachadh cruthachalachd agus a' glacadh sinn.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Based on the concept of enjoying the moment, there is a new design expression to show dates in this project. Month is printed in the centre of the page while every date is shown on a gradient arc. Dates and arcs rotates clockwise around it and fade away due to the translucence of tracing paper, which poetically illustrates present and impending loss of time. The Chinese 24 solar terms and daily mottos are highlight of The Moment to strengthen concept and remind people to enjoy the moment.
Tomhasan & Pacadh: 185mm x 94mm x 46.5mm
Tagaichean: Calendar, Chinese Twenty-four Solar Terms, Daily Motto, Enjoy The Moment, MATTENAI
Teicneòlas Cinneasachaidh: The Moment calendar is produced by high level printing and manufacturing technologies, including . The temperature and humidity were strictly control in the whole process of printing Color testing for pages of solar terms were carried out several rounds to ensure accuracy. Moreover, the high requirement of folding and binding ensures paper alignment for design excellence. The easily-torn line on each page provides a smooth user experience.
Dùbhlan Dealbhaidh: The first challenge is to present ancient wisdom about time in contemporary style and minimalism. Designer carefully design the layout of each page, which enable users clearly read the date and motto instead of being interrupted by information of another pages. Afterwards, it spends 6 months to test and choose parchment as final material of inside pages by comparing dozens of paper and considering transparency as well as producibility. The printing process must be dry to avoid the shape change of paper by high humidity.
Rannsachadh: Enjoying the moment is a simple truth but easily forgotten, as well as the ancient wisdom of Chinese 24 Solar Terms. Therefore, it is a good chance to look back our cultural as the research background of this project. Designer collected images from ancient poetry of each solar term and chose tradition color to finish 24 illustrations about the Solar Terms. Moreover, many great classic in the world (such as Bible) are also worthy to learning, from which the daily motto on each page be selected.
Brosnachadh: Fast-paced lifestyle in China forces many people to race against the clock and brings anxiety more than accomplishment. However, we run to problems when we try to beyond the limitation of time. Everything has its own time and we should do things in proper time. The traditional Chinese 24 Solar Terms shows seasonal change to guide farm work and daily lives. The ancient wisdom inspired me to design a calendar, which could remind people to know the season, follow the time and enjoy the moment.
Faid a' Phròiseict: The project started in August 2018 in Shanghai and finished in September in 2019 in Shanghai.
Sruth Obrachaidh: Tearing off a page means time has passed. Next translucent pages could be seen indistinctly just like the coming days. This interaction express that we could neither prolong the past nor touch the future. In other words, the only thing we really have is nowness, is now. In that case, we should enjoy the moment rather than regret for the irreversibility or worry about the uncertainty. The other interesting operation is that users could see rotation of the gradient arc when they jump calendar pages quickly (same principle as frame-by-frame animation). We live in the moment while time is infinite, but eternity is a series of moments.
Peutantan: Copyright belong to Shanghai Shapher Network Technology Co., Ltd, 2019
Buill na Sgioba: Creative Director & Designer: Xiutao FU
Creideasan Dhealbhan: Echo Chen, 2019