Tea and Pastry Pacáistíocht Bhronntanais by Weiquan Long

Tea and Pastry Pacáistíocht Bhronntanais by Weiquan Long is a highly esteemed winner of the very prestigious 2020 Duais Airgid A' Design Award in Dealbhadh Pacaidh Competition Category.

AirgeadPacadh· 2020

Tea and Pastry Pacáistíocht Bhronntanais

by Weiquan Long

Client: Guangzhou zhengdian advertising co. LTD

Duais Airgid A' Design Award Winner in Pacadh Category

23,724

Verified Award Winner

Verify Award Status for #93966

View at A' Design Award Press Release Award Badge

Colors

The Design

About Tea and Pastry Pacáistíocht Bhronntanais

Is éard atá i dTae agus Taosrán ná sraith pacáistíochta bronntanais a cruthaíodh do Fhéile Meán an Fhómhair. Coinníonn an tsraith dhá bhosca in aon phacáiste amháin, ina bhfuil tae dubh agus taosarán gearr ar stíl Su. Tá leagan amach an dromchla simplí agus plánáilte. Léiríonn péintéireacht dúigh sliabh tae, agus léiríonn línte míne imlíne an taosaráin. Cuireann na héifeachtaí cuimilte agus dúigh carachtar galánta leis. Déantar an phacáistíocht as páipéar craift. Tagraíonn an dearadh don traidisiún tae a stóráil i bpota cré, rud a léiríonn an ghean bhuan idir daoine. Is é an rún cairdeas a chur in iúl trí bhronntanas measartha.

The Recognition

About the Duais Airgid A' Design Award

Tha Tea and Pastry Pacáistíocht Bhronntanais air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Tea and Pastry Pacáistíocht Bhronntanais na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Tea and Pastry Pacáistíocht Bhronntanais na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This gift consists of two boxes and one set, including black tea and shortbread. The creation is based on the design thinking of keeping love through the years. The traditional way of storing tea in clay tea pot reflects the emotion between people. The whole package is simple and plain visually. The ink painting shows the tea mountain, and the lines outline the pastry. The artistic conception of rubbing and ink adds elegance.
Dimensions & Packaging: The bag：282mmX110mmX300mm
The box：270mmX268mmX102
Tags: Mid-Autumn festival, tea, cake，friendship
Production Technology: Kraft paper,
Design Challenge: In China, there are many kinds of Mid-Autumn festival gifts, which are designed by myself. The product is not expensive, how to convey friendship is a great challenge. In product packaging design and expression also have great challenges.
Research: The Mid-Autumn festival to the full moon of the reunion, as sustenance miss the feeling, pray for harvest, happiness. Take this opportunity, design a unique gift, convey friendship.
Inspiration: Tea conveys the sincere emotion between the enterprise and the customer through the meaning of the Chinese poem "tea in clay pot, time and affection".
Cake from Su Shi's poem ,which means small cake such as chewing on, in crisp and happy. As a festive food for the Mid-Autumn festival, customers can taste authentic Su style pastry without added preservatives, and express warm greetings to customers.
Project Duration: Guangzhou, China, 2017