Blessing Gifts Clúdach Beannachd by Weiquan Long

Blessing Gifts Clúdach Beannachd by Weiquan Long is a highly esteemed winner of the very prestigious 2020 Duais Iarainn A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.

IarannGrafaig· 2020

Blessing Gifts Clúdach Beannachd

by Weiquan Long

Client: China's Guangdong province environmental protection publicity and education center/ The brand of YEAH EP

Duais Iarainn A' Design Award Winner in Grafaig Category

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Verified Award Winner

Verify Award Status for #93981

View at A' Design Award Press Release Award Badge

Colors

The Design

About Blessing Gifts Clúdach Beannachd

Is dealbhachadh clúdach dearg é Bronntanas Beannachd a chruthaíodh do Bhliain Nua na Síne den Mhoncaí. Tá an clúdach déanta as páipéar glas agus tá sé 85 ar 165 milliméadar. Léiríonn an léaráid moncaí a bhfuil a aghaidh cumtha ag scamall ag siúl, an carachtar cartúin de bhranda oideachais chomhshaoil i Guangdong, an tSín. Tagraíonn ainm an dearaidh do nath cainte Cantóinise a chiallaíonn an-mhaith. Cuireann sloganna agus léaráidí beannachtaí na Bliana Nua le chéile le glaoch ar aire don chomhshaol. Tugadh na clúdaigh saor in aisce do chuideachtaí agus do dhaoine aonair.

The Recognition

About the Duais Iarainn A' Design Award

Tha Blessing Gifts Clúdach Beannachd air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Blessing Gifts Clúdach Beannachd na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Blessing Gifts Clúdach Beannachd airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "YEAH EP" brand cartoon is a walking cloud named P. The language of Guangdong in China is Cantonese. During the Chinese New Year of the Monkey, P played the role of monkey in the form of "Monkey sai lei" in Cantonese through slogans and illustrations (such as "Don't waste new"), meaning "very good". "New Year's Eve", "Spend New Year" and "Happy New Year." We call on people to join the pleasant "Simon Monkey" environmental protection during the New Year and enjoy an eco-friendly life.
Dimensions & Packaging: DIMENSION:85mmX1mmX165mm
Tags: Environmental, protection charity, Chinese New Year, Monkey, Blessing envelope, New Year's money
Production Technology: Green paper
Design Challenge: Turning a cloud cartoon into a monkey is a challenge, which involves finding the facial features and expressions of the monkey.
Research: Starting from the development status of red envelopes, based on the design theory of red envelopes, with redesign as the main means, combined with Guangdong characteristics and festival customs, red envelopes were redesigned. From the perspective of color, material and pattern. In order to better reflect the charm and connotation of Lingnan culture, the traditional elements of Lingnan have been improved in form and their connotation has been sublimated. The combination of exploration and the design of red envelopes can present a variety of colors for everyone. Guide profits to the end.
Inspiration: New Year's Day is a sealed design packaging, which uses various elements of traditional China to carry out packaging in an innovative and modern way. Red envelopes are used to convey blessings and environmental protection views.
Project Duration: January 2016 guangzhou, China
Operation Flow: The New Year's Eve of the Monkey is a sealed design package, specially tailored for environmentalists, and shows a different environmental attitude from SHOW. Use advertising life to warn everyone to pay attention to environmental protection during the New Year, everyone responsible thinking and publicity. In terms of communication, Monkey Monkey Group distributes it free of charge to enterprises and individuals, and promotes it through Guangdong's famous environmental education platform "Guangdong Environmental Protection and Guangdong Fashion", calling on everyone to raise environmental awareness and understand the importance. Environmental protection.
Team Members: Weiquan Long/Yan Li