Family Joy Pacáistíocht Fíona by Xu Shihan

Family Joy Pacáistíocht Fíona by Xu Shihan is a highly esteemed winner of the very prestigious 2020 Duais Iarainn A' Design Award in Dealbhadh Pacaidh Competition Category.

IarannPacadh· 2020

Family Joy Pacáistíocht Fíona

by Xu Shihan

Client: Peck Gift

Duais Iarainn A' Design Award Winner in Pacadh Category

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Verified Award Winner

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Colors

The Design

About Family Joy Pacáistíocht Fíona

Is bosca bronntanais pacáistíochta fíona é Áthas Teaghlaigh atá deartha don Bhliain Nua Shíneach. Taispeánann an léaráid ar an mbosca teaghlach cruinnithe timpeall ar bhord bia cruinn, ag ardú gloiní fíona le chéile. Léiríonn an radharc athaontú teaghlaigh agus atmaisféar bríomhar Fhéile an Earraigh. Tomhaiseann an bosca bronntanais 383.5 faoi 115 faoi 374 milliméadar agus déantar é le priontáil páipéir clóis agus prás-oibre. Nascann an dearadh cultúr fíona leis an séasúr féile, rud a fhágann go bhfuil an fíon pacáistithe oiriúnach mar bhronntanas do ghaolta agus do chairde.

The Recognition

About the Duais Iarainn A' Design Award

Tha Family Joy Pacáistíocht Fíona air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Family Joy Pacáistíocht Fíona na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Family Joy Pacáistíocht Fíona airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The package illustration depicts a family celebrating a Chinese New Year around a round dining table. They raised their wine glasses happily, a very happy scene of happiness. The happy picture of family reunion is in the atmosphere of the Spring Festival. Such packaging gift boxes are very easy to attract wine consumers and make them buy.
Dimensions & Packaging: 383.5×115×374mm
Tags: Family，Happy，Reunion
Production Technology: Pit paper printing, bronzing.
Design Challenge: Liquor is the main drinking category in China. How to integrate the culture of wine into the festive atmosphere of the Chinese New Year and make the wine into this gift box is very suitable as a New Year gift for loved ones or friends. This is a challenge.
Research: A package design that attracts and impresses consumers can boost product sales.
Inspiration: This is a wine packaging gift box designed for the Chinese New Year. It mainly reflects the joy of family reunion and the lively atmosphere of the festival. Wine is packed in this festive gift box, which is very suitable for Chinese people as gifts to relatives or friends during the Spring Festival.
Project Duration: The project began in Shenzhen, China in November 2018, was completed in Shenzhen, China in December 2018, and was sold nationwide in China in January 2019.
Team Members: Designer: Xu Shihan
Image Credits: Xu Shihan,2019