Psiloreitis Prìomh Fheum: Pacaideachd Deoch Bhog by Antonia Skaraki

Psiloreitis Prìomh Fheum: Pacaideachd Deoch Bhog by Antonia Skaraki is a highly esteemed winner of the very prestigious 2021 Duais Iarainn A' Design Award in Dealbhadh Pacaidh Competition Category.

IarannPacadh· 2021

Psiloreitis Prìomh Fheum: Pacaideachd Deoch Bhog

by Antonia Skaraki

Client: Psiloreitis

Duais Iarainn A' Design Award Winner in Pacadh Category

18,673

Verified Award Winner

Verify Award Status for #94659

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Psiloreitis Prìomh Fheum: Pacaideachd Deoch Bhog

Teacsa an Leabhair: Tha Psiloreitis na dhealbhadh pacaideachd cuibhrichte airson deoch bhog Gazoza. Tha am pacaideachd a' comharrachadh seachdad bliadhna de chinneasachadh. Tha gach bileag a' toirt iomradh air deichead eadar-dhealaichte, bho na 1950an gu na 2010an, a' cleachdadh phàtranan ceangailte ri fasan, ceòl agus teicneòlas gach ùine. Tha na dealbhaidhean air an cur an òrdugh mar phàtranan-pìos ùr-nòsach de dhath is cruth. Tha am botal dèanta de ghlainne agus 's e muinichill pàipeir a th' anns a' bhileag, air a thaghadh mar fhuasgladh a tha càirdeil don àrainneachd. Tha stoidhle fhèin aig gach botal, agus mar sin faodar an sreath iomlan a chruinneachadh.

The Recognition

About the Duais Iarainn A' Design Award

Tha Psiloreitis Prìomh Fheum: Pacaideachd Deoch Bhog air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Psiloreitis Prìomh Fheum: Pacaideachd Deoch Bhog na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Psiloreitis Prìomh Fheum: Pacaideachd Deoch Bhog airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Travelling to the past with a company that celebrates 70 years of taste! When you picture the past, what comes to mind? Inspired by the authenticity of the trends that shaped past decades, this Limited Edition Packaging is unique: Jeans & Jeanius Icons in the 50s, Hippies and Positive Vibes in the 60s, Disco Mood in the 70s, Bright and Playful Colors in the 80s, Fab Fashion in the 90s, Tech in the 2000s, Trends in the 2010s. Uplifting patterns. Modern patchworks.
Dimensions & Packaging: Glass bottle: 19.2 width x 16 height.
Paper label: sleeve label. Forlabels printing company.
Tags: Psiloreitis, Gazoza, Soft Drinks Packaging, Design, Limited Edition, Special Edition
Production Technology: Glass and paper. Environmentally friendly packaging.
Design Challenge: The major challenge was to create an original and unique packaging, able to mark the course set 70 years ago, when the tasty journey of Psiloritis Gazoza soft drink began.
Research: Creating limited edition packaging for soft drinks is a way to connect with customers in a unique way as consumers feel that they have something special. Without changing what is in the bottle, limited edition packaging provides an exclusive look. That sense of exclusivity was the guiding star during the research and competition mapping and analysis period.
Inspiration: Packaging inspired by history! Beverage companies everywhere know their products need to stay timeless while constantly becoming new again. No matter how old the brand is, it can still fit in with current trends and establish a modern presence.
Project Duration: The project started and finished in 2019, in Athens, Greece.
Operation Flow: This kind of throwback design was an effective way of demonstrating dedication to a certain level of quality, unaltered since the inception of the product, decades back. It tells the story of passion and trends that remain alive from a design standpoint. That’s how a lasting brand identity was created.

Everyone wants to hold a tempting bottle, and carry a piece of magic, the nostalgic kind from the good old days! So, are you thirsty for magic and history? As Carl Jung once said, The creative mind plays with the objects it loves. Grab the bottle you love and get ready for a trip to the past. Each bottle got its own unique style and perspective, making the range a collector's wish!
Team Members: Creative Director: Antonia Skaraki
Designers: Evri Makridis, Valia Alousi, Andreas Deskas
Copywriter: Sotiria Theodorou
Image Credits: A.S. Advertising, 2019