Tongue-Bongue Phacaid A by Victoria Ax is a highly esteemed winner of the very prestigious 2020 Duais Umha A' Design Award in Dealbhadh Pacaidh Competition Category.

UmhaPacadh· 2020

Tongue-Bongue Phacaid A

by Victoria Ax

Client: Vi_ax

Duais Umha A' Design Award Winner in Pacadh Category

16,999

Verified Award Winner

Verify Award Status for #97413

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Tongue-Bongue Phacaid A

B ’e am miann pasgan a chruthachadh airson biadh de sheòrsa air choreigin. Nuair a bhios tu a ’leasachadh pacaid, tha e cudromach a bhith neo-fhaicsinneach. Leis gu bheil mòran fhuasglaidhean stereotypical air a ’mhargaidh, bu chòir rudeigin eile a shireadh, bu chòir aon gluasad air falbh bho na teamplaidean. Agus chaidh aire a thoirt do phròiseas ithe fhèin mar a bhith a ’toirt agus a’ cur biadh sa bheul. B ’e seo cùl-bheachd airson beachd. Bidh daoine a ’cleachdadh an teanga gus siùcairean de gach seòrsa a tharraing. Bidh lollipops ann an cumadh teangaidh a ’cruthachadh meafar os-nàdarrach“ teanga air (daonna) teanga ”.

The Recognition

About the Duais Umha A' Design Award

Tha Tongue-Bongue Phacaid A air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Tongue-Bongue Phacaid A na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Tongue-Bongue Phacaid A a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: People use the tongue to suck all sorts of sweets. Tongue-shaped lollipops create a surreal metaphor "tongue on (human) tongue".
Dimensions & Packaging: 50 x 50 x 70 mm assembled
240 x 250 mm for printing
Tags: tongue, tongue-bongue, package, toy-package, fruits
Production Technology: paper
Design Challenge: Most difficult was to understand how to transport this package to shops and for whom this package can be, since the upper part cannot be wrinkled. Solution was that the packaging works as a gift or sells in luxury demand, especially since it is going by hand.
Research: The packages that are in the store are mostly standard (square, rectangular), and do not lure to make a spontaneous buy. Idea was to make an offer for a new version of packaging that one wants to support in hands, study and buy.
Inspiration: The wish was to create a package for some kind of food. Attention was paid on eating process itself such as taking and putting food in the mouth. This was a background to idea.
Project Duration: Project was made for German package competition, started in Moscow, February-April 2017.
Operation Flow: The tongue starts from the back of the box, covers the opening area of the box (works as an additional protection against opening), and "closes" through a slot in the mouth. It turns out into box-mouth in which lay candy-tongues.