HuangRan Pacáistíocht Fíona by Lynn Tsang

HuangRan Pacáistíocht Fíona by Lynn Tsang is a highly esteemed winner of the very prestigious 2020 Duais Umha A' Design Award in Dealbhadh Pacaidh Competition Category.

UmhaPacadh· 2020

HuangRan Pacáistíocht Fíona

by Lynn Tsang

Client: Lynn Tsang

Duais Umha A' Design Award Winner in Pacadh Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About HuangRan Pacáistíocht Fíona

Is éard atá in HuangRan ná pacáistíocht do shraith d'fhíon ríse Síneach. Léiríonn an dearadh ceithre naomh phátrúin na seanmhiotaseolaíochta Síní: an Dragan Glas, an Tíogar Bán, an tÉan Corcairdhearg agus an Turtar Dubh. Cuirtear maisíocht antraipeamorfach in éineacht le heilimintí den cheoldráma Síneach chun íomhá nua faiseanta a thabhairt do na figiúirí, agus é mar aidhm dul i bhfeidhm ar thomhaltóirí óga. Léiríonn gach ceann de na ceithre bhuidéal naomh amháin, agus tá na naoimh clóite ar an taobh istigh den bhosca bronntanais chun na ceithre threo a áitiú. Úsáideann an bosca clúdach uachtair agus íochtair, agus tá réimsí folmha ann a chuireann doimhneacht leis.

The Recognition

About the Duais Umha A' Design Award

Tha HuangRan Pacáistíocht Fíona air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi HuangRan Pacáistíocht Fíona na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh HuangRan Pacáistíocht Fíona a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Packaging use anthropomorphic methods combined with elements of Chinese opera to create a new image of the four patron saints. With fashionable design methods, The Packaging subvert their stereotypes in people's minds, so that they can attract young consumers.
Dimensions & Packaging: The outer box:220mm x 160mm x 160mm
Tags: Chinese fashion style, Rice Wine, Packaging Desgin, Preaker, HuangRan, Patron Saint
Production Technology: Printing with Silver foil paper, Matt Lamination, UV Coating, Hot Stamping, punctured, Painted glass bottles. The corresponding part of the outer box is hollowed out to make the packaging more layered.
Design Challenge: There's a lot of detail in the design. Consider a lot of material and printing process in the design, Make the packaging produce the best effect while controlling the cost reasonably.
Research: Chinese traditional rice wine quality is very good, but the packaging rough inferior, hope that through the fashion design of the Chinese culture, change its humble and poor impression, let modern young people understand it and accept Chinese culture.
Inspiration: Staying up late. poor sleep and high pressure have become the label of contemporary young people.The patron saint series is the health-focused product of Huangran Wine. The Green Dragon, the White Tiger, the Vermilion Bird and the Black Tortoise are the patron saints in ancient Chinese mythology. which coincided with the demands of the product.
Project Duration: The project started in September 2019 in Changsha and finished in February 2020 in Changsha.
Operation Flow: The packaging design focuses on its main visual pattern, In the process of creative execution, the design focus is on the combination of various components of illustrations with different printing techniques. Make the details of package illustration more endurable.
Team Members: Design Director:Lynn Tsang
Designer:Sha Shen