Hailuo Pacadh Fònaichean-cluaise by Xiaomi is a highly esteemed winner of the very prestigious 2020 Duais Òir A' Design Award in Dealbhadh Pacaidh Competition Category.
ÒrPacadh· 2020
Hailuo Pacadh Fònaichean-cluaise
by Xiaomi
Client: Xiaomi
Duais Òir A' Design Award Winner in Pacadh Category
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- Verified Award Winner
- Verify Award Status for #98591
The Design
About Hailuo Pacadh Fònaichean-cluaise
'S e dealbhadh pacaidh a th' ann an Hailuo a chaidh a chruthachadh airson fònaichean-cluaise a thèid a-steach don chluais. An àite dealbh-camara den toradh a shealltainn, tha am pacadh a' taisbeanadh ìomhaigh de shlige nautilus air a gearradh, leis na fònaichean-cluaise air an suidheachadh am broinn a' chuas shnìomhanaich. Tha cruth snìomhanach na slige ceangailte ri ath-fhuaimneachd an fhuaim. Tha an ìomhaigh gu lèir air a chlò-bhualadh gu grabhalta air an uachdar gus faireachdainn fhìor a thoirt don nautilus. Tha pàipear airgid le inc dhubh a' toirt lainnir ìosal don phacaid a tha a' moladh teicneòlas adhartach. Tha am bogsa tarraing a-mach a' cumail dà fhilleadh, agus mar sin chithear na fònaichean-cluaise agus na h-uèirichean aca an toiseach, agus tha na h-innealan-taice nan laighe fodha.
The Recognition
About the Duais Òir A' Design Award
Tha Hailuo Pacadh Fònaichean-cluaise air Duais Òir A' Design Award a bhuannachadh, aithneachadh anabarrach urramach a bheirear do dhealbhaidhean den chiad ìre, mìorbhaileach agus sònraichte. Tha buannaichean Òir nan cruthachaidhean anabarrach ùr-ghnàthach, làn lèirsinn agus drùidhteach a nochdas gèinidh, gliocas agus comas an luchd-dealbhaidh. Thathar an dùil gum bi Hailuo Pacadh Fònaichean-cluaise na innleachd a gheibh moladh mòr, a stèidhicheas gluasadan agus mòr-chuimhneachain a bheir luach nach fhacas riamh roimhe. Tha an dealbhadh seo a bhuannaich Duais Òir A' Design Award na phròiseact sònraichte, urramach a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais gu mòr. Bidh Hailuo Pacadh Fònaichean-cluaise a' cruthachadh faireachdainnean làidir miann, a' dùsgadh dealas, a' brosnachadh cruthachalachd agus a' glacadh sinn.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Mi Quad Driver In-Ear Headphone adopts the advanced technology of hybrid quad drivers, 2 dynamic drivers, and 2 balanced armatures. The headphones have the ability to deliver clear, delicate and multi-dimensional sound. Instead of showing the product image, the packaging design embeds the product into a nautilus shell to highlight the prominent sound effect of this headphone.
- Dimensions & Packaging
- Package size(L x W x H):210 x 135 x 58mm
- Tags
- Headphone, shell, black, packaging, technology
- Production Technology
- The packaging uses emboss on the image. It also uses silver paper with black ink.
- Design Challenge
- Due to the number of accessories and wires, the draw outbox structurally contains two layers. What jumps into eyes first are the headphones and its wires once you open the box, while accessories including the Bluetooth adapter are laying in the second layer. By doing this, the integrity and simplicity of the box can be immensely ensured.
- Research
- Mi Quad Driver In-Ear Headphone adopts the advanced technology of hybrid quad drivers, 2 dynamic drivers, and 2 balanced armatures. Through the accurate frequency calibration at three frequencies, which are low, medium and high frequencies, the headphones have the ability to deliver clear, delicate and multidimensional sound. Instead of showing the product image, the packaging design embeds the product into a nautilus shell to highlight the prominent sound effect of this Headphone.
- Inspiration
- A nautilus shell consists of a spiral inner cavity that could resonate sound. Therefore, this packaging uses an image of a sliced nautilus shell with a headphone embedded in it that associate with the prominent sound effect.
- Project Duration
- December 2019 Beijing and finished in February in Beijing, China.
- Operation Flow
- To make the real feeling of the nautilus, the whole image embossed on the surface. The silver paper with black ink gives the packaging a low sparkle to indicate high technology feelings.
- Patents
- Copyrights belong to Xiaomi, 2020
- Team Members
- Creative Director: Lu Chen
Graphic Designer: Weijie Jiang
Packaging Structure Designer: Zhizhuang Song - Image Credits
- Image #1:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #2:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #3:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #4:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #5:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
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