Holiday Gift Set Prìomh Ghnìomh: Pacaigeadh Seata Thiodhlacan by Salvita Bingelyte

Holiday Gift Set Prìomh Ghnìomh: Pacaigeadh Seata Thiodhlacan by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 Duais Airgid A' Design Award in Dealbhadh Pacaidh Competition Category.

AirgeadPacadh· 2020

Holiday Gift Set Prìomh Ghnìomh: Pacaigeadh Seata Thiodhlacan

by Salvita Bingelyte

Client: Salvita Design

Duais Airgid A' Design Award Winner in Pacadh Category

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Colors

The Design

About Holiday Gift Set Prìomh Ghnìomh: Pacaigeadh Seata Thiodhlacan

Teacsa an Leabhair: 'S e dealbhadh pacaidh a th' ann an Seata Thiodhlacan na Saor-làithean airson cruinneachadh de thiodhlacan saor-làithean a ghabhas caitheamh. Tha bàr seòclaid 80 g, pasgan tì luibhean 40 g, croga de mhil nàdarra 200 g agus coinneal le fàileadh caineil 140 g anns an t-seata. Tha na dealbhan air am brosnachadh le Zemyna, ban-dia talmhainn Liotuàineach, air a sealltainn an seo mar fhigear ùr-nodha a' caitheamh brògan-spòrs agus cluais-fhònaichean. Tha falt fada geal na ban-dia a' cur nar cuimhne sneachda agus ìomhaighean fèille a tha eòlach dhuinn. Tha pailead dhathan nàdarra ciùin a' nochdadh nan grìtheidean. Tha clò-bhualadh offset, flexography agus digiteach air an cleachdadh.

The Recognition

About the Duais Airgid A' Design Award

Tha Holiday Gift Set Prìomh Ghnìomh: Pacaigeadh Seata Thiodhlacan air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Holiday Gift Set Prìomh Ghnìomh: Pacaigeadh Seata Thiodhlacan na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Holiday Gift Set Prìomh Ghnìomh: Pacaigeadh Seata Thiodhlacan na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The set includes chocolate, tea, honey, candle, all timeless treats. The earth goddess is a symbol of timeless tradition, but now, she is updated, modern, cool and hip, wearing sneakers and headphones, representing the newest generation that respects the past, but is the future. By uniting tradition and modernity, Zemyna brings the simple pleasures from the earth to the modern lifestyle. Time marches forward, but simple pleasures remain the same.
Dimensions & Packaging: Gift set contains an 80 g chocolate bar, 40 g herbal tea package, 200 g jar of natural honey and a 140 g cinnamon scented candle.
Tags: Packaging, gift set design, chocolate, tea, honey, candle, design, branding, graphic design, Salvita Design, Lithuania
Production Technology: Offset, flexography and digital printing.
Design Challenge: It was very challenging to create a strong and positive illustration. After three months of creating numerous illustrations, changing the goddess and the colours, we finally came up with a pleasing visual juxtaposition between serenity and excitement.
Research: Using muted colours, the design conveys the raw position of the brand. As a result, I managed to avoid the traditional Christmas visual cliches and created a unique and memorable packaging design.
Inspiration: Consumable gifts are always a great way to express your appreciation. This holiday gift packaging is inspired by Zemyna, the Lithuanian earth goddess. By giving the land fertility, she protects those who love and care for nature, bringing them abundant harvests and every kind of success. The earth goddess is represented as a Christmas fairy who passes through uncovered fields, magically ripening fruit and inspiring life.
Project Duration: Started in July and finished in November, 2019 in Vilnius, Lithuania.
Operation Flow: This simple, but memorable product line offers a way to show your client your honest appreciation. The packaging depicts a natural colour palette that reflects the purity of the products ingredients. The chocolate is unconventional because it comes with bread and honey, an unexpected, but interesting natural combination. Although the holiday gift set depicts an atypical Christmas, symbols such as the goddess long white hair serve as a hint to Santa beard, snow and reindeers.
Image Credits: Salvita Bingelyte (Product stylist)
Jurgita Kunigiskyte (Photographer)
Erin Hope Stevens (Copywriter)