Be Er Xiang Twelve Constellations Pacáistíocht Síolta Lus na Gréine by Sun Linlin and Zhou Jingkuan

Be Er Xiang Twelve Constellations Pacáistíocht Síolta Lus na Gréine by Sun Linlin and Zhou Jingkuan is a highly esteemed winner of the very prestigious 2020 Duais Umha A' Design Award in Dealbhadh Pacaidh Competition Category.

UmhaPacadh· 2020

Be Er Xiang Twelve Constellations Pacáistíocht Síolta Lus na Gréine

by Sun Linlin and Zhou Jingkuan

Client: Be Er Xiang

Duais Umha A' Design Award Winner in Pacadh Category

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The Design

About Be Er Xiang Twelve Constellations Pacáistíocht Síolta Lus na Gréine

Is dearadh pacáistíochta síolta lus na gréine é Be Er Xiang Dhá Chomhartha Dhéag a cruthaíodh do bhranda nua. Tá an coimeádán déanta de stán dubh le mála plaisteach istigh ann, agus táirgtear na grafaicí le priontáil ceithre dhath. Tomhaiseann gach pacáiste 100 milliméadar ar trastomhas agus 150 milliméadar ar airde. Comhcheanglaíonn na léaráidí an dá chomhartha dhéag stoidiaca le móitífeanna lus na gréine. Roghnaíodh téama na stoidiaca toisc gur ábhar aithnidiúil é i measc daoine óga. Is é an aidhm cuma shainiúil a thabhairt don bhranda nua agus tomhaltóirí óga a mhealladh.

The Recognition

About the Duais Umha A' Design Award

Tha Be Er Xiang Twelve Constellations Pacáistíocht Síolta Lus na Gréine air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Be Er Xiang Twelve Constellations Pacáistíocht Síolta Lus na Gréine na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Be Er Xiang Twelve Constellations Pacáistíocht Síolta Lus na Gréine a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a sunflower seed packaging designed for the newly created brand BE ER XIANG. The illustration of the twelve constellations combined with sunflowers is special and makes the packaging attractive.
Dimensions & Packaging: Diameter: 100mm, height: 150mm
Tags: Twelve constellations, BE ER XIANG, packaging
Production Technology: Tinplate, plastic bag, four-color printing.
Design Challenge: Constellation is a topic often talked about by young people. How to integrate the culture of constellation into the design of packaging illustrations of sunflower seeds requires a clever combination.
Research: A package design that can attract consumers can better promote the sale of goods. Using unique illustrations to represent the twelve constellation elements that young consumers like, it can better make this newly created brand pay attention to and generate consumption for consumers.
Inspiration: In order to attract young consumers to pay attention to this new brand, the theme of packaging design is linked to the twelve constellations that young people like, and unique illustration elements are used to make the packaging look special, which can make young people have a desire to buy.
Project Duration: The project started in May 2019 in Shenzhen and finished in July 2010 in Shenzhen, and was Being sold in Inner Mongolia in January 2020.
Team Members: Creative Director: Zhou Jingkuan
Designer: Sun Linlin
Illustrator: Cai Dali
Image Credits: Sun Linlin and Zhou Jingkuan, 2019