Prata Filme · 2023
Nunn Bush A Animación De Produtos En 3D
- A' Design Award de Prata 2023 in Filme
- CLIENT: Morgan Studio
- Estimated Number of Design Views: 64,362
- Verification code 09AE9D5E1A · Verify this award
Colors
About Nunn Bush A Animación De Produtos En 3D
O proxecto foi feito para mostrar todas as características do produto dunha forma divertida, sendo informativo pero sen molestar. O propósito era mostrar a construción do zapato. A inspiración veu a través da investigación sobre elementos que poderían representar o produto, como a natureza con todas as cores e estados de ánimo. O zapato modelouse utilizando fotografías como referencia e técnicas de modelado 3D de superficies duras. Para o modelado, os deseñadores utilizaron o software C4D. Todas as texturas foron feitas con textura de coiro e algúns pinceis de Photoshop. Utilizouse Vray para renderizar e Houdini para as simulacións.
About the A' Design Award de Prata
Nunn Bush A Animación De Produtos En 3D gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Nunn Bush A Animación De Produtos En 3D sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Nunn Bush A Animación De Produtos En 3D é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.
Press Kit
- Unique Properties
- The project was made to show all the features of the product in a fun way. Being a informative but without being annoying. The purpose was to show the construction of the shoe.
- Tags
- shoe, 3d animation, shoe animation, product animation, 3D, lookdev
- Production Technology
- The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software C4D. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering and Houdini for Simulations
- Design Challenge
- The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- The inspiration came through the research about elements that could represent the product, like the nature with all the colors and mood.
- Project Duration
- 2 months
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
