Surplus Year After Year Fakewa by Bo Yang

Surplus Year After Year Fakewa by Bo Yang is a highly esteemed winner of the very prestigious 2021 Kyautar A' Design Award ta Azurfa in Ƙirar Kunshin Kaya Competition Category.

AzurfaKunshin Kaya· 2021

Surplus Year After Year Fakewa

by Bo Yang

Client: Beijing Bofly Design Co.,LTD

Kyautar A' Design Award ta Azurfa Winner in Kunshin Kaya Category

29,132

Verified Award Winner

Verify Award Status for #117944

View at A' Design Award Press Release Award Badge

Colors

The Design

About Surplus Year After Year Fakewa

Wannan tsarin fakewa ne na giya ta kasar Sin. A zamanin yau, wuce gona da iri na fakewa na samfuran Baijiu na haifar da ɓata kudi da kuma gurɓatar muhalli. Don haka, ƙirar akwatin da tire na ciki sun yi amfani da kayan ƙasa masu rahusa masu kare muhalli da ke narkar da kansu. An zana tsarin kwararar ruwa mai launin shuɗi da goga na rubutun hannu na al'adar Sin. Kifi biyu masu launin zinari suna wasa zuwa sama a cikin zane-zanen motsin ruwa na tsaye da aka sassaƙa. Wannan haɗuwa ce ta cikakke tsakanin al'adar gargajiya da ƙirar fasaha.

The Recognition

About the Kyautar A' Design Award ta Azurfa

Zanen Surplus Year After Year Fakewa ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Surplus Year After Year Fakewa ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Surplus Year After Year Fakewa ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It’s Chinese spirit package design. Nowadays, excessive packaging of Baijiu products is a serious waste, and causes environmental pollution. Therefore, the box design and inner tray use low-cost environmental protection degradable raw materials. The blue water flow pattern is painted with Chinese traditional calligraphy brush. Two golden fish are playing upstream in the vertical water ripple engraved designs. It’s a perfect combination of traditional culture and art design.
Dimensions & Packaging: Box 315×170×95mm, Bottle 255×65mm
Tags: Environmental protection, Green, Innovative, Fashionable, Modern Chinese style
Production Technology: The box design uses low-cost environmental protection degradable raw materials. The bottle is made of White Porcelain. The shape of the wooden bottle cap comes from the traditional paper fan, which is decorated with small metal fish. Recycled pulp is used as raw material for outer box packaging and the inner tray, and one-step molding process is used, and the bottle's relief shape juts out from the cover. traditional water pattern is used on the surface with three small fish bulging on both sides, which echoes the design of the bottle body.

The box was tied with straw rope, and a metal fish hung on the front straw rope. The inner tray also uses recycled pulp, traditional water pattern is used on the surface with three small fish bulging on both sides, which echoes the design of the bottle body. The design breaks the traditional Baijiu packaging impression, which has the industry innovation, and tries to create high-end product image with low cost environmental protection materials.
Design Challenge: How to use low-cost, not that delicate materials to present the packaging gracefully, and it can reduce the later production process and labor costs, this is the biggest problem we have overcome.
Inspiration: The Chinese pronunciation of "surplus"and "fish" both called "Yu", "Surplus year after year" is a good wish in Chinese traditional culture. It means to wish every year's harvest can have surplus, which stands for a rich family and a happy life. The fan cap is also a form of expression of Chinese painting and calligraphy art. Our client wants to produce a low-cost, targeting high-end consumer groups and modern Chinese style product. Therefore, the design creativity comes into being.
Project Duration: The project started in June 2020 in Beijing and finished in December 2020 in Shijiazhuang.
Operation Flow: When you finish this bottle of Baijiu, the bottle could be used as vase, or just as a decoration. The box could be used as a storage box of small daily necessities.