4Vita Herbs Aikin Firamare: Fakitin Abin Sha na Ganyaye by Maria Stylianaki

4Vita Herbs Aikin Firamare: Fakitin Abin Sha na Ganyaye by Maria Stylianaki is a highly esteemed winner of the very prestigious 2021 Kyautar A' Design Award ta Tagulla in Ƙirar Kunshin Kaya Competition Category.

TagullaKunshin Kaya· 2021

4Vita Herbs Aikin Firamare: Fakitin Abin Sha na Ganyaye

by Maria Stylianaki

Client: Deep Blue Design

Kyautar A' Design Award ta Tagulla Winner in Kunshin Kaya Category

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Colors

The Design

About 4Vita Herbs Aikin Firamare: Fakitin Abin Sha na Ganyaye

Rubutun Littafi: 4Vita Herbs fakiti ne da aka tsara don jerin ganyaye da ake amfani da su wajen shirya abubuwan sha. Kowane fakiti yana dauke da zane, kuma launuka masu jituwa suna hada zane-zanen tare cikin salo daya na gani ga jerin. An samo asalin haskakan launuka daga launukan gonakin ganyaye, wanda ya bambanta da launukan da ba su da haske da suka zama ruwan dare a kayayyaki makamantansu. An sanya rubutu mai bayani a gaban fakitin maimakon bayansa, domin a iya karanta amfanoni da manyan bayanai cikin sauri. Fakitin doy pack ne na roba mai sinadarin zik-zik wanda ke kiyaye ganyayen su kasance sabo bayan bude su na farko.

The Recognition

About the Kyautar A' Design Award ta Tagulla

Zanen 4Vita Herbs Aikin Firamare: Fakitin Abin Sha na Ganyaye ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen 4Vita Herbs Aikin Firamare: Fakitin Abin Sha na Ganyaye ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen 4Vita Herbs Aikin Firamare: Fakitin Abin Sha na Ganyaye yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The drawings on each package through a harmonious color palette define the visual identity of the series. The text on the front of the package is not just information but also gives a communicative character to the product. The visual identity we created is related to well-being, following a way of life with substance and health.
Dimensions & Packaging: The dimension of the packaging is 14x20 mm. It is printed with flexography of 7 colors and also spot lamination.
Tags: 4vitaherbs, packagingdesign, branding, packaging, healthybeverage
Production Technology: This is a doy pack package of plastic material with a zipper helping the consumer to keep herbs fresh after the first opening.
Design Challenge: The most complicated part was to understand the differences and benefits of all herbs.
Research: Research on competitors' similar products made us realize that most of them had a natural, low tone coloring. A product full of life should give a feeling of life.
Inspiration: A visit to the herb crops of our client is enough to lead you to a sea of colors. Colors combine with light, earth, sky and create the most beautiful canvas. The colors of high contrasts and tones that flood you with a happy mood, generously shared by nature, gave us the inspiration for the design of the packaging. This feeling is so strong from the moment you step into the farm that becomes a need to draw and to make it an image of life.
Project Duration: The project started in July of 2020 in Heraklion and finished in December 2020 in Heraklion.
Operation Flow: The visual identity of the packaging through colors is strong enough to attract the consumer at first sight. The text that explains all about the product usually is on the backside, now it is on the front. This emphasizes the benefits of the product and gives the consumer the information needs quickly.
Team Members: Designer: Maria Stylianaki
Photography: Pantelis Mathioudakis
Image Credits: Image #1: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #2: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #3: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #4: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #1: Photographer / Pantelis Matioudakis, Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.