Yanjing White Beer Ayyukan Farko: Kunshin Giya daga Gen Xu and Feihu Han

Zane Yanjing White Beer Ayyukan Farko: Kunshin Giya daga Gen Xu and Feihu Han mai nasara ne mai daraja sosai na 2021 Kyautar A' Design Award ta Tagulla a Rukunin Gasar Ƙirar Kunshin Kaya.

TagullaKunshin Kaya· 2021

Yanjing White Beer Ayyukan Farko: Kunshin Giya

daga Gen Xu and Feihu Han

Abokin Ciniki: Beijing Yanjing Brewery Co.,Ltd.

Mai Nasarar Kyautar A' Design Award ta Tagulla a Rukunin Kunshin Kaya

11,216

Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #120520

Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Yanjing White Beer Ayyukan Farko: Kunshin Giya

Rubutun Littafi: Yanjing White Beer kunshi ne na zane don giya a kwalba da gwangwani. Zane-zanen sun haɗu da al'adun kasar Sin da Jamus, tare da launuka da aka zaba daga kayan wasan ƙwallon ƙafa na Jamus da hotunan malt da hops a matsayin girmamawa ga Jamus, inda asalin farin giya ya samo. Wani allo mai siffar garkuwa yana nuna sunan kayayyaki tare da kiyaye daidaiton tsari. Gwangwanin yana bin girman tafin hannu na yau da kullun domin riko mai tsaro, yayin da kwalbar da take da siffar taƙaitacce za a iya riƙe ta a kowane tsayi. An yi kwalbar da gilashi mai sake sarrafawa, gwangwanin kuma da aluminum mai sake sarrafawa.

Amincewa

Game da Kyautar A' Design Award ta Tagulla

Zanen Yanjing White Beer Ayyukan Farko: Kunshin Giya ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Yanjing White Beer Ayyukan Farko: Kunshin Giya ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Yanjing White Beer Ayyukan Farko: Kunshin Giya yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: Yanjing white beer is a new brand promoted by Yanjing Group, which integrates the alcohol and sports culture of China and German. The designing elements are based on the uniform of German football team. While the malt and hops symbolize the fusion of eastern and western culture as well as respect for the original place of white beer. This design helps spread the concept of white beer and also makes the package more recognizable.
Girma da Fakitin: 67.4*67.4*248mm, 54*54*170mm
Kalmomin Alama: White beer, liquor package, fashionable appearance, cultural connotation, innovative interaction
Fasahar Samarwa: The package of Yanjing White Beer is made of recyclable aluminum material (canned beer) and recyclable glass (bottled beer). The integrated bottle saves material cost. By presenting the pure ingredients of beer-making, malt and hops, customers can taste the special and abundant flavor of beer and get perfect drinking experience.
Ƙalubalen Zane: The white beer has been an independent category in Chinese market, but there is further room for the improvement of its market awareness, which still belongs to minor beer. With innovation in terms of fermentation, materials and craft, it guides the new trend of healthy liquor-drinking. Meanwhile, it breaks the market situation of white beer, stimulating the consumption of white beer, refreshing the traditional cognition of white beer and building brand image by the logo and original package.
Bincike: According to research, most alcohol consumers pursue high-end, individual and high-quality products. And traditional white beer emphasizes foreign background and European and American culture, which does not cater to the aesthetics and taste of Chinese customers. While the new package of Yanjing white beer introduces Chinese characteristics on this basis, which shows the confidence of Yanjing Beer on Chinese culture.
Wahayi: The package design is inspired by the pure ingredients in malt and hops. The entire package adopts shield-like title, which matches with the recognizable slogan well and highlights the words of White Beer. Meanwhile, the Chinese and German cultural elements, malt, hops and German football team are used as decoration, which shows respect for German, the original place of white beer.
Tsawon Lokacin Aikin: The project was started in Beijing in September, 2020 and put on sale in November, 2020.
Tsarin Aiki: The can of white beer is designed according to the palm size of most customers so as to facilitate their holding and grasping and avoid easy slipping. While the bottled white beer adopts tapered design so that customers can grasp it properly at any height. The pull ring design on the cap can allow customers to easily open it without an opener at any time and any place.
Mambobin Ƙungiya: Feihu Han
Gen Xu
Da Wu