Shuanghui Rebrand Aikin Farko Na Nama by Tiger Pan

Shuanghui Rebrand Aikin Farko Na Nama by Tiger Pan is a highly esteemed winner of the very prestigious 2022 Kyautar A' Design Award ta Tagulla in Ƙirar Kunshin Kaya Competition Category.

TagullaKunshin Kaya· 2022

Shuanghui Rebrand Aikin Farko Na Nama

by Tiger Pan

Client: Shuanghui Group

Kyautar A' Design Award ta Tagulla Winner in Kunshin Kaya Category

16,345

Verified Award Winner

Verify Award Status for #130897

View at A' Design Award Press Release Award Badge

Colors

The Design

About Shuanghui Rebrand Aikin Farko Na Nama

Rubutun Littafi: Sake Alamar Shuanghui zane ne na fakitin kayan alade (ham) da aka dafa, wanda ake sayarwa a kasar China. Sabon zanen ya ci gaba da amfani da abubuwan alama na asali, kuma ya maye gurbin hotunan pixel da hotunan geometric, don a iya gane fakitin daga nesa. Ana ganin kayayyakin daga kusurwoyi daban-daban da hade-haden abubuwa daban-daban, an sauƙaƙe su zuwa siffofi masu zagaye. Kungiyoyi uku na launuka masu haske suna raba dandano daban-daban. Tsarin bayani mai bayyana da tsarin jerin abubuwa daya suna taimaka wa masu sayayya su sami abin da suke bukata cikin sauri. Sabon rubutun alamar yana bin layin lankwasa mai laushi.

The Recognition

About the Kyautar A' Design Award ta Tagulla

Zanen Shuanghui Rebrand Aikin Farko Na Nama ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Shuanghui Rebrand Aikin Farko Na Nama ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Shuanghui Rebrand Aikin Farko Na Nama yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The popularity of Shuanghui Wangzhongwang ham in China is the same as the popularity of Coca-Cola in the United States. It is a super large single product with over 10 billion sales every year; it is also a national-level product that accompanies generations of youth; it is also synonymous with the category of cooked ham. It's just that the product packaging that has not been updated for more than 13 years is still stuck in the 1980s.
Dimensions & Packaging: Outer bag: Width130mm x Depth30mm x Height235mm
Casing: Width19mm x Depth19mm x Height147mm
Tags: Sausage, Food, environmental protection, rebrand, super symbol, Tiger Pan
Production Technology: The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products.
Design Challenge: The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
The new font design of the brand is curved with a 3.36 degree arc and more clearly presents elastic product properties. After testing, the attractiveness of the new design in the sales terminal is 4.6 times that of the old product.
Research: The design content is limited by the relative backwardness of packaging and printing technology at that time, so it presents an old and vulgar product state. The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
Inspiration: Rebirth of a national product
We retain the original design elements as much as possible, and use geometric graphics instead of pixelated methods to enhance the transmission efficiency of the product over longer distances. The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products.
Project Duration: The project lasts 2 month, designed in Shenzhen and produced in Luohe, Henan.
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Team Members: Creative Director: Tiger Pan
Graphic Designer: Yuxuan He
Graphic Design: Han Wang
Image Editing: Yuling Zhu
Image Editing: Chao Ma
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Image Credits: Image #No 1: Photographer Yuling Zhu
Image #No 2: Photographer Yuling Zhu
Image #No 3: Photographer Yuling Zhu
Image #No 4: Photographer Yuling Zhu
Image #No 5: Photographer Yuling Zhu