Sunboy Gift Box Aikin Farko: Fakitin Iri na Sunflower (Hirshiya) by Tiger Pan

Sunboy Gift Box Aikin Farko: Fakitin Iri na Sunflower (Hirshiya) by Tiger Pan is a highly esteemed winner of the very prestigious 2022 Kyautar A' Design Award ta Tagulla in Ƙirar Kunshin Kaya Competition Category.

TagullaKunshin Kaya· 2022

Sunboy Gift Box Aikin Farko: Fakitin Iri na Sunflower (Hirshiya)

by Tiger Pan

Client: Bayannaoer Sanpangdan Food Co., Ltd

Kyautar A' Design Award ta Tagulla Winner in Kunshin Kaya Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Sunboy Gift Box Aikin Farko: Fakitin Iri na Sunflower (Hirshiya)

Rubutun Littafi: Akwatin Kyautar Sunboy wani zanen fakiti ne don abincin ciye-ciye na iri na sunflower (hirshiya). Akwatin kyautar yana dauke da gwangwanin karfe masu siffar silinda wadanda za a iya sake amfani da su. An yi akwatin waje da takarda mai lakoki (corrugated paper), wanda ke karfafa tsarin da kuma sauwaka aikin sake sarrafawa. An sake tsara tsarin budewa, don haka akwatin yana da sauki wajen hadawa da rarrabawa. Gwangwanan suna hadewa tare don samar da tsare-tsare masu sassa daya, biyu, ko uku, wanda ke fadada yankin da kayan ke bayyana kuma yana adana kayan aiki. Zanen da aka buga yana amfani da salon yankan takarda (paper cut) kuma yana nuna dan wasan Sunboy yana gudu a filin furannin sunflower.

The Recognition

About the Kyautar A' Design Award ta Tagulla

Zanen Sunboy Gift Box Aikin Farko: Fakitin Iri na Sunflower (Hirshiya) ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Sunboy Gift Box Aikin Farko: Fakitin Iri na Sunflower (Hirshiya) ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Sunboy Gift Box Aikin Farko: Fakitin Iri na Sunflower (Hirshiya) yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The unique attribute is to redefine the opening structure of the outer packaging of sunflower seeds. Starting from the brand name, a vivid, interesting, and well-known logo is created. The packaging picture uses a paper-cut style to depict the "Sunboy" running happily in the sunflower field. The scene shows the natural health, warmth, and high quality of brand products, and the shaping of character IP enhances the brand's intangible assets.
Dimensions & Packaging: Iron box: Width165mm x Depth165mm x Height66mm
Gift box: Width159mm x Depth451mm x Height200mm
Tags: Seed packaging, snack food, Gift box, Personalized, Relaxed, Tiger Pan
Production Technology: The material of each cylinder box mainly uses an iron that can be reused. The gift box is made of corrugated paper which strengthens the structure and makes it easier to be recycled.
Design Challenge: To make a profound impression in consumers' mind, a brand's implication and its product's selling points must echo with on another when displayed on package. By buckling each other, one-layer, two-layer or three-layer modular assembly can be formed. The product has a large exposed area and saves material costs.
Research: We give the "Sunboy" brand a personalized spirit, and make the " Sunboy " relaxed, happy, affectionate and righteous; the functional application of the gift box is innovative, and the overall design is simple to assemble and separate, saving time and effort.
Starting from the brand name, a vivid, interesting and well-known logo is created. The packaging picture uses a paper-cut style to depict the "Sunboy" running happily in the sunflower field.
Inspiration: Sunboy is a well-known Chinese snack brand that focuses on Sunflower seed food. We give the "Sunboy" brand a personalized spirit, and make the "Sunboy" relaxed, happy, affectionate, and righteous; the functional application of the gift box is innovative, and the overall design is simple to assemble and separate, saving time and effort. By buckling each other, one-layer, two-layer or three-layer modular assembly can be formed. The product has a large exposed area and saves material costs.
Project Duration: The project lasts 2 month, designed in Shenzhen and produced in Bayannaoer, Neimenggu.
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Team Members: Creative Director: Tiger Pan
Graphic Design: Qian Chi
Graphic Design: Jingwen Xiang
Illustration: Ping Yi
Image Editing: Yuling Zhu
Technical Direction: Zhangkun Xie
Project Manager: Lei Peng
Image Credits: Image #No 1: Photographer Yuling Zhu
Image #No 2: Photographer Yuling Zhu
Image #No 3: Photographer Yuling Zhu
Image #No 4: Photographer Yuling Zhu
Image #No 5: Photographer Yuling Zhu