Lay's Flavor Swap Influencer Kit Aikin Farko na Kayan Abinci by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Kyautar A' Design Award ta Baƙin Ƙarfe in Ƙirar Kunshin Kaya Competition Category.
Baƙin ƘarfeKunshin Kaya· 2022
Lay's Flavor Swap Influencer Kit Aikin Farko na Kayan Abinci
by PepsiCo Design and Innovation
Kyautar A' Design Award ta Baƙin Ƙarfe Winner in Kunshin Kaya Category
Verified Award Winner
Verify Award Status for #137246The Design
About Lay's Flavor Swap Influencer Kit Aikin Farko na Kayan Abinci
Rubutun Littafi: Kayan Aiki na Lay's Flavor Swap Influencer Kit fasahar zayyana kayan abinci ce da aka kirkira don wani shirin bazara wanda ya kawo dandanon Funyuns da Doritos zuwa ga kirikirin Lay's. Zayyanar ta hada zayyanar buhun Lay's na yanzu tare da launukan alama na kowanne dandano: shudi don Cool Ranch da kore don Funyuns. Wani zane na da'irori masu zagaye-zagaye yana tunatar da siffofin kirikirin asali kuma yana nuna hadin gwiwa tsakanin alamomin biyu. An kuma samar da wani kayan aiki na hadin gwiwa na masu tasiri wanda aka kai wa manyan mutane a fannin watsa labarai domin fara tattaunawa game da shirin.
The Recognition
About the Kyautar A' Design Award ta Baƙin Ƙarfe
Zanen Lay's Flavor Swap Influencer Kit Aikin Farko na Kayan Abinci ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen Lay's Flavor Swap Influencer Kit Aikin Farko na Kayan Abinci ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen Lay's Flavor Swap Influencer Kit Aikin Farko na Kayan Abinci saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For the swap, the Design Team combined the current Lay’s® bag design with the brand colors for each of the respective flavors: blue for Cool Ranch® and green for Funyuns. The pattern in the concentric rings call back to the shapes of the original chips, highlighting the collaborative aspect between the brands. The team also created a collective influencer kit that was delivered to media personalities to start discussions and build buzz for the program.
- Inspiration
- What’s better than Funyuns® and Doritos®, some of Frito-Lay’s® most loved flavors and brands? Reimagining them in a whole new way by mashing things up and swapping flavors! For Summer 2021, Lay’s® Flavor Swap program brought the distinctive flavors of both Funyuns® and Doritos® to Lay’s® chips for a fun experiment meant to surprise and delight millennials who grew up with these beloved brands while generating social buzz.
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