Lay's 2021 Mood Match Aikin Farko: Fakitin Abinci by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Kyautar A' Design Award ta Baƙin Ƙarfe in Ƙirar Kunshin Kaya Competition Category.
Baƙin ƘarfeKunshin Kaya· 2022
Lay's 2021 Mood Match Aikin Farko: Fakitin Abinci
by PepsiCo Design and Innovation
Kyautar A' Design Award ta Baƙin Ƙarfe Winner in Kunshin Kaya Category
Verified Award Winner
Verify Award Status for #137243The Design
About Lay's 2021 Mood Match Aikin Farko: Fakitin Abinci
Rubutun Littafi: Lay's 2021 Mood Match jerin fakitin abinci ne mai iyakacin bugu da aka ƙirƣira don wani shirin bayar da kyauta na musamman a shafukan sada zumunta. Saitin ya haɗa da zane-zane guda huɗu waɗanda suka samo asali daga zoban yanayi (mood rings), kowanne yana da alaƣa da tunanin farin ciki da ji na motsin rai. Manufar da aka bayyana ita ce sabunta jin ƣarfi da kuzari ko kuma bayar da jin daɗi da kwanciyar hankali. Kowane zane an daidaita shi da wani ɗanɗano da jin motsin rai: godiya don Grilled Cheese and Tomato Soup, kyakkyawan fata don Cappuccino, ƣwazo don Chili, da kuma farin ciki don Salted Caramel. Fakitin yana bayar da ɗan gajeren hutu daga rayuwar yau da kullum.
The Recognition
About the Kyautar A' Design Award ta Baƙin Ƙarfe
Zanen Lay's 2021 Mood Match Aikin Farko: Fakitin Abinci ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen Lay's 2021 Mood Match Aikin Farko: Fakitin Abinci ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen Lay's 2021 Mood Match Aikin Farko: Fakitin Abinci saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- When designing their year-end limited-edition packaging for an exclusive social media giveaway, Lay’s decided to create four mood-ring inspired designs, linked to positive memories and emotions in hopes of invigorating a sense of energy or inducing a sense of comfort among Lay’s fans. With that in mind, Lay’s 2021 Mood Match focused on flavors that would inspire gratitude (Grilled Cheese + Tomato Soup), optimism (Cappuccino), feistiness (Chili) or cheerfulness (Salted Caramel).
- Inspiration
- With so many significant challenges in 2020, including those caused by the COVID-19 global pandemic, Lay’s wanted to give their consumers a quick break from reality as we looked ahead with hope to 2021. With Lay’s 2021 Mood Match, ultimately the Lay’s brand was able to find a fun and innovative way to create a moment for consumers to unwrap their silver lining, focus on the future, and embrace a little joy as they looked ahead to a new year.
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