Hometown Flavor Marufi na Taliya na Shinkafa by Changshu Institute of Technology

Hometown Flavor Marufi na Taliya na Shinkafa by Changshu Institute of Technology is a highly esteemed winner of the very prestigious 2022 Kyautar A' Design Award ta Azurfa in Ƙirar Kunshin Kaya Competition Category.

AzurfaKunshin Kaya· 2022

Hometown Flavor Marufi na Taliya na Shinkafa

by Changshu Institute of Technology

Client: Changshu Institute of Technology

Kyautar A' Design Award ta Azurfa Winner in Kunshin Kaya Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Hometown Flavor Marufi na Taliya na Shinkafa

Yunnan gida ne ga kabilu masu yawa waɗanda ke da salon cin abinci na musamman nasu. A matsayin babban abinci na gargajiya na wakilci a Yunnan, ana iya haɗa taliya na shinkafa da kowane irin kayan abinci da hanyar dafa abinci don samar da ɗanɗano daban-daban. Ta hanyar amfani da taliya na shinkafa, masu zane-zane sun haɓaka kuma sun tsara wannan jerin samfuran taliya na shinkafa na Yunnan ta hanyar haɗa tufafi na al'ada na kabilu a Yunnan da ɗanɗanon su. Ta hanyar fasahar adana abinci na zamani, ana haɓaka ɗanɗanon Yunnan zuwa duniya.

The Recognition

About the Kyautar A' Design Award ta Azurfa

Zanen Hometown Flavor Marufi na Taliya na Shinkafa ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Hometown Flavor Marufi na Taliya na Shinkafa ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Hometown Flavor Marufi na Taliya na Shinkafa ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a representative food of Yunnan, rice noodles have many ways to cook. In order to let more people understand the Yunnan rice noodle culture and ethnic culture, Designer use the Yunnan ethnic minority costumes as the main element to design rice noodle packaging with different ethnic tastes.
Dimensions & Packaging: Width 145mm x Length 200mm x Height 40mm
Tags: Ethnic minorities, Rice noodles, Costumes, Yunnan, Hand-painted
Production Technology: The material of this packaging box is white card, using lithography process, the surface coating can protect the pattern from scratching and moisture.
Design Challenge: How to use vision to express taste is the most challenging part of design.
Research: This is an applied research project. Through the study of local ethnic minority cultures through research methods such as literature consultation, field research, interviews, and observations, its cultural genes are extracted, and finally the local traditional food culture is promoted and disseminated through packaging design.
Inspiration: Yunnan is a multi-ethnic province, and each ethnic minority has its own unique eating style. Rice noodles can be blended with any ingredient and cooking method to produce a different taste. If someone wants to intuitively understand a nation, in addition to its visual culture, it is its food culture. So we developed and designed this series of Yunnan rice noodle products through the carrier of rice noodles, combining the costumes of ethnic minorities in Yunnan and the tastes of ethnic minorities.
Project Duration: The project started in March 2021 in Kunming and finished in May 2021 in Kunming
Operation Flow: Rice noodle packaging have large boxes and separate small packages for different flavors. According to the customer's needs, customer can choose 6 small packages to combine into a large gift box.
Team Members: Liu Sirong
Image Credits: Image#1: Illustrator, Liu Sirong, Portrait, 2020.