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Satine Pro Primary Function: Marufin Madara by L3branding

Satine Pro Primary Function: Marufin Madara by L3branding is a highly esteemed winner of the very prestigious 2022 Kyautar A' Design Award ta Azurfa in Ƙirar Kunshin Kaya Competition Category.


AzurfaKunshin Kaya· 2022

Satine Pro Primary Function: Marufin Madara

by L3branding

Client: L3branding

Kyautar A' Design Award ta Azurfa Winner in Kunshin Kaya Category

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The Design

About Satine Pro Primary Function: Marufin Madara

Satine Pro wani zanen marufi ne na madara mai tacewar ultrafiltration da ake sayarwa a kasar Sin. Madarar tana da adadin sinadarin protein na gram 6 a kowace millilita 100. Zanen ya sanya lambar 6 a tsakiyar hangen nesa na marufin, wanda aka samar ta hanyar rarraba da sake hade abubuwan halitta kamar shanu da tsire-tsire. An boye cikakkiyar shanu a cikin hoton. Hanyar ta jawo daga fasahar Cubism da fasahar abstract, inda ake wargaza gaskiya sannan a sake gina ta. Marufin yana da girman millimita 50 zuwa 50 zuwa 180. Manufar ita ce a ayyana wani sabon rukunin madara sannan a nuna hali na halitta da tsaftatacce.

The Recognition

About the Kyautar A' Design Award ta Azurfa

Zanen Satine Pro Primary Function: Marufin Madara ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Satine Pro Primary Function: Marufin Madara ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Satine Pro Primary Function: Marufin Madara ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
SATINE, as a representative brand of China's high-end milk, launched China's first ultrafiltration milk in 2021, with protein content as high as 6g/100mL. A new picture was created by deconstructing and recombining the protein content number "6", which is most memorable for consumers, and natural elements such as cows and plants. "6" has become a prominent visual center, with a complete cow looming and hidden in the picture. In this way, technology, art, and nature were integrated into one design.
Dimensions & Packaging
50mm*50mm*180mm
Tags
milk, package design, organic, Cubism
Design Challenge
The uniqueness of ultrafiltration milk category has not been well represented by any product on a global scale, with most looking more like "functional milk" or "milk beverage".
Our core mission is: 1. Define the characteristics of a new subcategory of ultrafiltration milk by design; 2. Continue SATINE's own natural and light luxury style, and further strengthen the high-end feeling to support the high price of products.
Inspiration
Design strategy is to start from science and technology, and the core principle of deconstruction and reorganization reminds designers of the deconstruction and reorganization of realistic scenes in "Cubism" and "abstractionism", which is an artistic means to reproduce reality and surpass reality; The integration of artistic vision into commercial products is also commonly used in luxury goods, which will naturally create high-end identity for the public.
Project Duration
The project started in July 2021 in Beijing and finished in December 2021 in Beijing, and was released in China in January 2022.
Team Members
Creative Direction: Guanru LI
Designer: Zhenxing Shi; Zhengyang Xuan
Projiect Manager: JIaxin He

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