Noble 16 Zhenxuan Aikin Buhun Barasa by Jingdezhen Jiushan Creative Co., Ltd.

Noble 16 Zhenxuan Aikin Buhun Barasa by Jingdezhen Jiushan Creative Co., Ltd. is a highly esteemed winner of the very prestigious 2023 Kyautar A' Design Award ta Tagulla in Ƙirar Kunshin Kaya Competition Category.

TagullaKunshin Kaya· 2023

Noble 16 Zhenxuan Aikin Buhun Barasa

by Jingdezhen Jiushan Creative Co., Ltd.

Client: Guiniang Liqour Co., Limited

Kyautar A' Design Award ta Tagulla Winner in Kunshin Kaya Category

10,159

Verified Award Winner

Verify Award Status for #141872

View at A' Design Award Press Release Award Badge

Colors

The Design

About Noble 16 Zhenxuan Aikin Buhun Barasa

Noble 16 Zhenxuan buhu ne da aka tsara don barasa mai daraja. Kwalbar tana bin tsohuwar siffar Baijiu kuma an yi ta da yumbu mai gilashi baki. An sassaka layuka masu kwarara da fasalin taimako a saman ta ta amfani da dabarar sassaka ta Yamma. Zanen da ke wuyan kwalbar ya samo asali daga furanni masu haɗaka na kasar Sin da ganyayen kwalliya na Yamma. An buga lakabin akan takarda mai launin zinariya da fasali mai duhu. Akwatin katako na waje mai fenti yana amfani da hanyar liƙawa mai kama da fata da tambarin zinariya. Wata shafi ta ciki tana nuna wani da'irar dandano wanda ke bayyana ɗanɗanon. Manufar ita ce haɗa al'adun barasa na kasar Sin da na Yamma.

The Recognition

About the Kyautar A' Design Award ta Tagulla

Zanen Noble 16 Zhenxuan Aikin Buhun Barasa ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Noble 16 Zhenxuan Aikin Buhun Barasa ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Noble 16 Zhenxuan Aikin Buhun Barasa yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This premium liquor packaging aims to convey the blended methods of the East and the West contained in the product to users via the international and modern design. The design team utilized classy materials and technologies to perfectly integrate traditional Chinese Baijiu culture and fashionable western elements, thereby providing a multisensory experience for users. Such a design enables the packaging to boast a smooth texture with a sense of light luxury and a high collection value.
Dimensions & Packaging: 148*120*280mm
Tags: Liquor, wine, package design
Production Technology: The black-glazed ceramic body brings about a strong sense of time precipitation. The lines carved through the western relief technology strengthen the modernity of the product, forming a sharp contrast to the historical sense of the body. The golden and dark patterned paper applied in the label offers users a classy visual and tactile experience.
The outer painted wooden box adopts leather-like mounting supplemented with the gold stamping process to elevate the collection value of the product.
Design Challenge: Considering the product positioning, the packaging needs to create a recognizable cultural symbol to ensure the product can be accepted by both local users and western consumers. Refining traditional Baijiu culture and controlling western mixology presented, the designer team made a compromise between Chinese and western liquor culture to realize perfect blending of different culture, interpret the blended methods contained in the product and create an exclusive symbol of this premium liquor.
Research: The black and gold color matching paired with the golden liquor label visually presents the quality of the product, helping to gain user trust. The inside page of the outer painted box introduces the concept of the flavor wheel that is from the flavor structure of the West, which achieves visual flavor description. In this way, a design idea of professionalism and rigour is reflected so that the product can be well accepted by users.
Inspiration: The packaging follows the classic bottle shape of Baijiu to continue the product identity and show the charm of the East and a sense of time precipitation, arousing a spiritual resonance with local consumers. Designed based on fashionable western mixology, the flowing lines and reliefs lead to a vigorous modernity to satisfy the taste of western users. The design team well blended two cultures in sharp contrast to convey a harmonious beauty, helping to form an exclusive symbol of this product.
Project Duration: The project began in Jingdezhen City in December 2021 and was completed in Jingdezhen City in February 2022.
Operation Flow: The round and smooth black-glazed ceramic body combined with the flowing and abstract reliefs and lines on its surface gives a more layered experience of grip and touch. The pattern on the bottleneck draws inspiration from Chinese composite flowers and western scroll grass, visually conveying charm of the product blending Chinese and western cultures. Via rigorous information layout and color contrast, the classy label increases fun of reading for users.
Team Members: HN LIU
FANG TAI