Meer Marufi Kofi Nan by Masoud Najafi Amirkiasar

Meer Marufi Kofi Nan by Masoud Najafi Amirkiasar is a highly esteemed winner of the very prestigious 2023 Kyautar A' Design Award ta Tagulla in Ƙirar Kunshin Kaya Competition Category.

TagullaKunshin Kaya· 2023

Meer Marufi Kofi Nan

by Masoud Najafi Amirkiasar

Client: Masoud Najafiamirkiasar

Kyautar A' Design Award ta Tagulla Winner in Kunshin Kaya Category

12,564

Verified Award Winner

Verify Award Status for #141887

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Meer Marufi Kofi Nan

Tsarin marufi na sabon-kasuwa ba kawai game da fasahar ƙira ba har ma da fasahar fahimtar abokan ciniki& #039; tunani da kuma tsayawa a kan shelves a kan fafatawa a gasa. Samun waɗannan nuances a zuciya, ƙirar marufi na Meer ya ɗauki rubutun samfur na ƙarshe a cikin kwatanci don tada hankali da shiga duk hankulan masoya kofi. Har ila yau, shimfidar wuri da girman rubutun da ba na al'ada ba suna taka muhimmiyar rawa wajen jawo hankalin masu siye zuwa samfurin. An ƙirƙiri wannan ƙirar tare da bege na yin babban canji a kan shiryayyen abin sha na shagunan.

The Recognition

About the Kyautar A' Design Award ta Tagulla

Zanen Meer Marufi Kofi Nan ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Meer Marufi Kofi Nan ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Meer Marufi Kofi Nan yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Unlike most of the coffee product packaging in the market that uses a cup of coffee as the main element of the packaging design, the designer took a new approach, which can stand out on shelves. The final product texture details has brought into the design to remind coffee lovers of the indulgence and refreshing feeling of a cup of coffee.
Dimensions & Packaging: It is designed for 15 SKU in 5 flavors as follows;
Cappuccino and 3x1 products:
suchet:36*170 mm
Pouch: 146*294 mm
Box: 130*160*70 mm
Espresso Products:
suchet:24*120 mm
Pouch: 107*220 mm
Box: 95*122*56 mm
Tags: Packaging, Package design, Coffee, Instant coffee, Beverage, Branding, Typography, Bold, Creative,
Production Technology: A combination of photo-shooting, photo-manipulation and illustration is used to provide the main design on package.
Design Challenge: The most challenging part of this project was keeping the balance between the aesthetic aspects of the design and its functionality.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
Research: The discovery phase included market and competition analysis. The focus of the study was on the design style and the look and feel of existing products through performing a market visit as well as desktop research.
The study's conclusion showed that in the packaging design of most products available in the market, cups and coffee beans are the most used element in packaging.
Inspiration: The design is inspired by the indulgence and the refreshing texture of a cup of coffee which crave the shopper to have one.
Using the design as the ultimate branding element is inspiring as well.
Project Duration: The project started In Tehran in November 2020 and finished in May the following year
Operation Flow: The design simply touches the audience's recognition sense. The temptation of having a delicious coffee, is what prompts the audience to impulse buying.
Patents: None.
Image Credits: Image #1: photographer Bita Shakerin, Espresso, 2020