Dragon Boat Festival Akwatin Kyautar Abinci Ciye-ciye by Yanhui Zhang

Dragon Boat Festival Akwatin Kyautar Abinci Ciye-ciye by Yanhui Zhang is a highly esteemed winner of the very prestigious 2023 Kyautar A' Design Award ta Tagulla in Ƙirar Kunshin Kaya Competition Category.

TagullaKunshin Kaya· 2023

Dragon Boat Festival Akwatin Kyautar Abinci Ciye-ciye

by Yanhui Zhang

Client: Wuhan Pufine Creative Technology Co., Ltd.

Kyautar A' Design Award ta Tagulla Winner in Kunshin Kaya Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Dragon Boat Festival Akwatin Kyautar Abinci Ciye-ciye

Bikin Jirgin Ruwan Dragon akwatin kyautar abinci ciye-ciye ne wanda aka kirkira don wani bikin gargajiya na kasar Sin. Zanen ya nuna babban wurin bikin sarauta na da, wanda aka zana a salon zanen katako na gargajiya na jama'a. An yi akwatin ta hanyar sana'ar masana'antu ta yin faranti kuma an lullube ta da yadin shudin sama. Layukan zinariya sun zana bayanan hoton, kuma an sanya farantin karfe na zinariya a kan takardar zinariya a tsakiyar akwatin. Akwatin yana bude ta wurare biyu masu adawa da juna. Ana rike da dogayen akwatuna guda shida a ciki a kan layuka biyu kuma ana iya hada su su zama littafi guda daya ko kuma a nuna su daban-daban.

The Recognition

About the Kyautar A' Design Award ta Tagulla

Zanen Dragon Boat Festival Akwatin Kyautar Abinci Ciye-ciye ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Dragon Boat Festival Akwatin Kyautar Abinci Ciye-ciye ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Dragon Boat Festival Akwatin Kyautar Abinci Ciye-ciye yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a snack gift box for Chinese traditional festivals, it depicts the grand scene of the ancient royal celebration of the Dragon Boat Festival with traditional folk crafts woodcut prints combined with the ideas that travel through time and space, which is not only to express the festivity of the festival and show the artistic beauty of Chinese folk crafts, but also remind compatriots of a strong sense of love and inheritance of Chinese traditional festival culture, becoming the most worthy gift for holiday.
Dimensions & Packaging: Box size: 400mm long, 293mm wide, 153mm high
Tags: Wufangzhai, Dragon Boat Festival, snack gift box, Dragon Boat, Limited edition gift box
Production Technology: The gift box is made of industrial platemaking with the surface is of sky blue cloth. The details of the picture are outlined with golden lines while a golden three-dimensional metal plate is applied on the golden special paper at the middle of the box, which reflects the attributes of high-end, quality and culture of the gift.
Design Challenge: As the most expensive gift box of the brand, the biggest challenge is to use traditional painting to show the festival scene, which should not only reflect the artistic beauty of culture, but also conform to modern aesthetic standards.
Research: The Dragon Boat Festival is a unique traditional festival in China which has been spread for thousands of years. Getting inspiration from the paintings and works of art celebrated by the ancient royal Dragon Boat Festival, so that the collection of artworks can be combined with culture and products. On the one hand, the artistic value and quality of the gift box can be improved, and on the other hand, the traditional culture and art can be spread and displayed more widely out of the museum.
Inspiration: The film and television programs and tourist attractions based on traditional culture are still the hot spots nowadays. And an ancient painting collected in the Palace Museum depicted the grand scene of the ancient Royal in Dragon Boat Festival, which conformed to the feature of the festival. It is the above two aspects give the inspiration that traditional culture and art should be understood and loved by more people and become the common part of the daily life rather than existed in museums.
Project Duration: The project was launched in Wuhan, China in January 2020, completed in May 2020, and went on sale in China in June 2020.
Operation Flow: The packing box can be opened in opposite directions and exquisite scrolls of ancient royal celebrating the festival are depicted on two sides of it, presenting a vividly festival experience and the beauty of art that back to 300 years ago.There are six long boxes are placed on the upper and lower layers inside, which can be combined into a whole scroll or presented separately. It is like a dragon boat ready for set off while the long box is pulled out and unfolded, improving interesting interaction and promotion.
Team Members: Creative Director: Zhang Yanhui
Designer: Duan li
Illustration：Li An
Technical director: Zhou Xiaoli
Image Credits: Li An