Dream Dance Ice Ribbon Aikin Farko: Kayan Ɗauke Abin Sha Mai Barasa by Liandong Zhang, Huashuang Liu and Zhaoxin Zhu

Dream Dance Ice Ribbon Aikin Farko: Kayan Ɗauke Abin Sha Mai Barasa by Liandong Zhang, Huashuang Liu and Zhaoxin Zhu is a highly esteemed winner of the very prestigious 2023 Kyautar A' Design Award ta Tagulla in Ƙirar Kunshin Kaya Competition Category.

TagullaKunshin Kaya· 2023

Dream Dance Ice Ribbon Aikin Farko: Kayan Ɗauke Abin Sha Mai Barasa

by Liandong Zhang, Huashuang Liu and Zhaoxin Zhu

Client: Jiangsu Yanghe Distillery Co., Ltd

Kyautar A' Design Award ta Tagulla Winner in Kunshin Kaya Category

14,324

Verified Award Winner

Verify Award Status for #142242

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Dream Dance Ice Ribbon Aikin Farko: Kayan Ɗauke Abin Sha Mai Barasa

Rubutun Littafi: Dream Dance Ice Ribbon shine saitin kayan ɗauke abin sha na baijiu na kasar Sin. Saitin wani akwatin makauniyar zabi ne wanda ke rike da kwalabe hudu a cikin akwati daya. Kowace kwalba tana wakiltar daya daga cikin wasannin hunturu hudu: tsalle-tsalle na sauri a kan kankara, tsalle-tsalle na fasaha a kan kankara, curling da hockey na kankara. Murfin da aka yi da lu'u-lu'u an sassaka shi daga ciki da siffar girma-uku ta kowane wasa. Jikin kwalbar yana haskakawa, kuma sifar tushenta an dace da ita daga Ice Ribbon na National Speed Skating Oval, tare da haɗa alamar infiniti. An gama akwatin da tagulla, sassaka mai tsotsi, da bugu na dusar kankara.

The Recognition

About the Kyautar A' Design Award ta Tagulla

Zanen Dream Dance Ice Ribbon Aikin Farko: Kayan Ɗauke Abin Sha Mai Barasa ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Dream Dance Ice Ribbon Aikin Farko: Kayan Ɗauke Abin Sha Mai Barasa ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Dream Dance Ice Ribbon Aikin Farko: Kayan Ɗauke Abin Sha Mai Barasa yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design is themed "Dream Dance Ice Ribbon" and integrates the elements of the Winter Olympics, while creating a blind box with 4 bottles in a case, which matches with the 4 sport events of Speed Skating, Figure Skating, Curling and Ice Hockey. Through rich and diversified innovative ideas and quality services, Dream of the Blue introduced ice and snow projects into the public's life, releasing the charm of ice and snow, leaving a great impression on the youth group. It gives the brand a " youthful and positive soul" and truly reflects the vitality and style of "Dream Dance Ice Ribbon, Sprint to the Future".
Dimensions & Packaging: Bottle:103 mm x 103 mm x 310 mm
Box:154mm x 118 mm x 345 mm
Tags: Crafts,Baijiu, Olympic Winter Games, Blind boxes, Art
Production Technology: The product has been continuously polished to achieve a breakthrough in the high combination of design, technology and craftsmanship.
Cover: 4 modeling techniques engraved inside the crystal head, with a three-dimensional effect presenting the artistic characteristics of the four sports.
Bottle: the body of the bottle is luminous and the shape of the base is adapted from the "Ice Ribbon" of National Speed Skating Oval, combined with the infinity symbol "∞".
Box: A multi-craft combination of bronzing, embossing and snowflake printing builds the charm of the floating ribbon.
Design Challenge: Success is for the people who are always persistent and enterprising in tackling difficulties! The colors were cooler in the first stage of sampling, then warm tones were added later to show the integration of fiery dreams and "Burning Love" snow and ice. It is an expression of Yanghe's dynamic and enterprising style.
Research: Dream of the Blue and the Ice Ribbon are co-operating across borders, with a joint customised product for the Winter Olympics. To achieve the combination of Dream of the Blue with the era spirit and the Winter Olympics spirit, in order to form a brand communication. Consumer recognition of the product's packaging, quality and branding, as well as our continuous polishing of the product, has brought the development of product innovation to explore through cross-border cooperation.
Inspiration: With inspiration from the four sport events of Speed Skating, Figure skating, Curling and Ice Hockey, the design puts emphasis on elegance, passion, charm and beauty, while combining speed, art and power. the body of the bottle is luminous and the shape of the base is adapted from the "Ice Ribbon" of National Speed Skating Oval, together with the "∞" meaning infinity and future, echoing the sports spirit of " Together to the Future". The athletes hovered, danced and skipped; the collision of power and art， painted a touching scene of "Dream Dance Ice Ribbon".
Project Duration: 2021-April.2022,Nanjing,Jiangsu
The project started in August 2021 in Nanjing,Jiangsu and finished in May 2019, Nanjing, Jiangsu.
Operation Flow: The pioneering use of blind boxes in the field of Baijiu is an innovative step by Dream of the Blue brand to embrace the youth with its multi-cultural initiatives, a leading try in sports crossover and an open expression of Chinese sportsmanship. The design demonstrates the brand alignment between Dream of the Blue and the Ice Ribbon, a 'two-way run' in spirit.
Team Members: Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Jingzhang Xiao；
Designer：Ru Li；
Designer：Aizong Lin