Shguijiu Dian Kunshin Kwalbar Baijiu by Liang Chen

Shguijiu Dian Kunshin Kwalbar Baijiu by Liang Chen is a highly esteemed winner of the very prestigious 2023 Kyautar A' Design Award ta Zinariya in Ƙirar Kunshin Kaya Competition Category.

ZinariyaKunshin Kaya· 2023

Shguijiu Dian Kunshin Kwalbar Baijiu

by Liang Chen

Client: Shanghai Guijiu Group Co., Limited.

Kyautar A' Design Award ta Zinariya Winner in Kunshin Kaya Category

44,302
Verified Award Winner
Verify Award Status for #142667

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Shguijiu Dian Kunshin Kwalbar Baijiu

Shguijiu Dian ƙirar kunshi ce ta giyar Baijiu mai daraja ta kyauta daga Shanghai. Siffarta ta samo asali ne daga Hasumiyar Shanghai, gini mafi tsayi a ƙasar Sin. Kwalbar kristal da murfin ƙarfe mai kama da madubi suna bayyana a matsayin siffa ɗaya, tare da lanƙwasa masu karkace da fasali mara daidaituwa. Akwatin waje an lulluɓe shi da azurfa kuma yana da siffar silinda, tare da fuska mai lanƙwasa mara ka'ida. Akwatin waje yana da faɗin milimita 110 da tsayin milimita 330, kuma kwalbar tana da faɗin milimita 80 da tsayin milimita 300. Za a iya ajiye da baje kolin ɓangarorin biyu, wanda hakan ke rage ɓarnar shara.

The Recognition

About the Kyautar A' Design Award ta Zinariya

Zanen Shguijiu Dian Kunshin Kwalbar Baijiu ya lashe Kyautar A' Design Award ta Zinariya, wata karramawa mai matuƙar daraja da ake bai wa zane-zane na matakin farko, masu ban mamaki kuma na musamman. Waɗanda suka lashe kyautar Zinariya ƙirƙire-ƙirƙire ne masu sababbin abubuwa sosai, masu hangen nesa kuma masu haske mai ban sha'awa waɗanda ke nuna hazaƙa, hikima da ƙwarewar masu zanensu. Ana sa ran zanen Shguijiu Dian Kunshin Kwalbar Baijiu ya zama ƙirƙira mai yabo sosai, mai kafa yanayi kuma babba wacce ke kawo ƙima da ba a taɓa ganin irinta ba. Wannan zane da ya lashe Kyautar A' Design Award ta Zinariya aiki ne mai ban mamaki, mai daraja wanda ke amfanar fasaha, kimiyya, zane da fasahar zamani sosai kuma yana kai iyakokinsu gaba. Zanen Shguijiu Dian Kunshin Kwalbar Baijiu yana haifar da tsananin sha'awa, yana tada soyayya ga aiki, yana ƙarfafa ƙirƙira kuma yana burge mu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a high-end gift Baijiu representing Shanghai in a theme of opening up the future, the creative design is enlightened by Shanghai Tower, the highest building in China and the third in the world, which reflects the international urban style and an urban spirit that transcends the future in both recognition and influence. The cross-domain and futuristic architectural aesthetics is applied on the appearance design, which is a boldly try and innovation in the traditional Chinese Baijiu industry, and could motivate more young people to come and try, highlighting its creative theme of the future.
Dimensions & Packaging: Outer box: diameter 110mm * height 330mm Bottle: diameter 80mm* height 300mm
Tags: Shanghai Tower, Chinese Baijiu, Packaging Design, Open up the future Limited edition,High-end Baijiu
Production Technology: It looks like an indivisible one while the crystal bottle matched with mirror-like metal cap, which featured in spiraling curves and asymmetric shape, full of a sense of future with infinite possibilities. It is also a product with the sense of hi-tech and art while the silver-plated packing box is designed in cylindrical shape with irregular curved surface which would produce undulating changes.
Design Challenge: The most difficult part is the facade of the packing. The senses of urban spirit, product positioning and the high-end gift are required to present in one product at the same time. The significant differences from the existing similar products are asked in bottle, packing box, material and process, as a result, it is a huge challenge and attempt in production.
Research: A landmark is often regarded as the symbol of a city or even the country. The product would be more approachable when it designed as the most famous and most influential building in Shanghai, which could promote the spread of brand and urban culture and reflect its positioning of internationalization and future development. At the first half of 2022, Shanghai was deeply suffered from COVID-19 and this product expressed the confidence in overcoming the epidemic and hope for a better future.
Inspiration: A landmark is often regarded as the symbol of a city or even the country, which could convey a stronger cultural value and spiritual belief. The creative design sources from Shanghai Tower, the highest building in China and the third one in the world, and also the symbol of Shanghai because of its extremely modern and futuristic shape with infinite possibilities.
Project Duration: The project began in Shanghai in September 2021 and the design will be completed in Shanghai in November 2021.
Operation Flow: Combination of the urban landmark building with product would naturally arouse the attention and emotional resonance of users, which could better integrate urban culture, sketch landscape, art exhibitions, commemorative activities and tourism visits to get wider dissemination and promotion. Both the outer box and the bottle could be displayed and presented as art and collection exhibits, reducing the discard and waste of materials.
Team Members: Creative Director: Chen Liang
Chief Designer: Chen Liang
3D Scene Rendering: Song Liu
Image Credits: Creative Director: Chen Liang