Doritos W and Y Ayyukan Farko: Fakitin Abinci by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Kyautar A' Design Award ta Baƙin Ƙarfe in Iyakantaccen Fitarwa Competition Category.
Baƙin ƘarfeIyakantaccen Fitarwa· 2023
Doritos W and Y Ayyukan Farko: Fakitin Abinci
by PepsiCo Design and Innovation
Kyautar A' Design Award ta Baƙin Ƙarfe Winner in Iyakantaccen Fitarwa Category
Verified Award Winner
Verify Award Status for #149719The Design
About Doritos W and Y Ayyukan Farko: Fakitin Abinci
Nassin Littafi: Doritos W da Y wani ƙirar fakitin abinci ne na musamman da aka ƙirƙira don yin bikin rangadin ƙarshe na ƙungiyar reggaeton ta Wisin da Yandel. Fakitin yana daga cikin babban tsarin gani da aka bayar na ɗan lokaci kaɗan. Bayan fage yana ɗauke da launukan ja, fari, da shuɗi na tutar Puerto Rico. An sanya hoton baki da fari mai salo na masu waƙar guda biyu a tsakiya, kusa da rubutu mai tallata rangadin duniya na La Ultima Mision. An nuna alamar Doritos mai kusurwa-kusurwa a sarari a gaban fakitin.
The Recognition
About the Kyautar A' Design Award ta Baƙin Ƙarfe
Zanen Doritos W and Y Ayyukan Farko: Fakitin Abinci ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen Doritos W and Y Ayyukan Farko: Fakitin Abinci ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen Doritos W and Y Ayyukan Farko: Fakitin Abinci saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Wherever major cultural events happen, PepsiCo brands can be found making a unique mark. After two decades together, reggaeton duo Wisin & Yandel announced their final tour, and Doritos wanted to play a part in marking this historical moment in the performers’ career. So, the Design Team created a Visual Identity System (VIS) and Limited Time Offer (LTO packaging) to pay tribute to Wisin & Yandel and this milestone musical event.
- Inspiration
- The Doritos W&Y packaging reflects this pride, as the proud red, white, and blue colors of the Puerto Rican flag adorns the background of the design. A stylized black and white photograph of Wisin & Yandel was centered on the pack, adding a nostalgic touch alongside text promoting "La Última Misión" World Tour. The angular Doritos logo ws prominently featured, adding a bold touch that perfectly matched the vibrant energy of the group's music.
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