Pepsi Black x Digital Shanghai FW Nau'in Kunshin Abin Sha by PepsiCo Design and Innovation

Pepsi Black x Digital Shanghai FW Nau'in Kunshin Abin Sha by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Kyautar A' Design Award ta Baƙin Ƙarfe in Iyakantaccen Fitarwa Competition Category.

Baƙin ƘarfeIyakantaccen Fitarwa· 2023

Pepsi Black x Digital Shanghai FW Nau'in Kunshin Abin Sha

by PepsiCo Design and Innovation

Kyautar A' Design Award ta Baƙin Ƙarfe Winner in Iyakantaccen Fitarwa Category

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Colors

The Design

About Pepsi Black x Digital Shanghai FW Nau'in Kunshin Abin Sha

Pepsi Black x Digital Shanghai FW wani kunshin abin sha ne na musamman da aka kirkira don bikin Shanghai Fashion Week. Kunshin yana nuna jigon taron mai suna Originate New Nature. Wani zobe mai launuka daban-daban ya kewaye alamar Pepsi, kuma an mika hoton a kwatance guda daya domin nuna tsawaita lokaci da sarari. An sanya sassan launi da aka wargaza na ruwan hoda da kore a kan bangon baki don samar da kamanni mai karfin gani da yadudduka masu yawa. Hotunan da aka mika suka hade juna suna kirkirar wani tasirin lantarki mai kama da glitch, wanda ke nuna hadewar duniyar zahiri da ta kama-da-wane.

The Recognition

About the Kyautar A' Design Award ta Baƙin Ƙarfe

Zanen Pepsi Black x Digital Shanghai FW Nau'in Kunshin Abin Sha ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen Pepsi Black x Digital Shanghai FW Nau'in Kunshin Abin Sha ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen Pepsi Black x Digital Shanghai FW Nau'in Kunshin Abin Sha saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This year, the Design Team wanted to visually capture the valuable role technology plays in our lives. Technology transforms the way we communicate and has the ability to enhance the natural reality we live in. In these designs, we explored the specific impact of technology on the world of fashion, retail, and innovation, and embraced the unlimited possibilities for the future.
Design Challenge: With the limited-edition packaging visuals reflecting the theme ‘Originate New Nature,’ we wanted consumers to feel a sense of extension of time and space. We paired the logo with experimental illustrations and a natural color palette of pink and green against the Pepsi Black background for a bold, multi-layered look. A colorful ring surrounds the signature Pepsi logo, with the graphic stretched in a single, futuristic direction. On pack, deconstructed color blocks were paired together to represent the beauty of breaking boundaries and the reorganization of information. We also stretched the overlapping green and pink graphics to create a feeling of a digital glitch, and the merging of virtual and reality.
Inspiration: For eight years now, Pepsi has been a proud strategic partner at Shanghai Fashion Week (SHFW), and the Design Team has played a crucial role in celebrating the latest innovations in fashion. Inspired by the SHFW Spring/Summer 2023 theme of ‘Originate New Nature’, Pepsi Black launched fashion-forward limited-edition packaging and an engaging, on-site virtual experience video.

Read the Press Release