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Ling Lie Vodka Kunshin Vodka by Laizhou Distillery

Ling Lie Vodka Kunshin Vodka by Laizhou Distillery is a highly esteemed winner of the very prestigious 2024 Kyautar A' Design Award ta Azurfa in Ƙirar Kunshin Kaya Competition Category.


AzurfaKunshin Kaya· 2024

Ling Lie Vodka Kunshin Vodka

by Laizhou Distillery

Client: Laizhou Distillery

Kyautar A' Design Award ta Azurfa Winner in Kunshin Kaya Category

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The Design

About Ling Lie Vodka Kunshin Vodka

Ling Lie Vodka wani zane ne na kunshin kwalba da aka ƙirƙira don wani giya fari da ake samarwa a Qionglai, Sichuan. Siffar ta samo asali daga Duwatsun Dusar Ƙanƙara na Xiling, inda kayan albarkatun ƙasa suka fito. Wani zane mai lanƙwasa-lanƙwasa yana tunatar da saman duwatsu da zanen tawada na kasar Sin. An yi kwalbar da gilashin fari mai kama da lu'ulu'u wanda haske ke ratsawa sosai, tare da murfin da aka buga da fasahar screen printing da kuma lambar da aka kammala da bugun zinariya da azurfa a kan takarda mai kare muhalli. Layukan siriri masu lanƙwasa suna inganta riƙo, kuma siririn wuyan kwalbar yana rage iskar da ke shiga cikin kwalbar, don haka za a iya adana giyar tare da hidimtawa sau da yawa.

The Recognition

About the Kyautar A' Design Award ta Azurfa

Zanen Ling Lie Vodka Kunshin Vodka ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Ling Lie Vodka Kunshin Vodka ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Ling Lie Vodka Kunshin Vodka ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Laizhou Distillery in Qionglai, Sichuan, introduces the specially designed packaging for its first white spirit, Ling Lie Vodka. The packaging highlights the Snow Mountains features, where the raw materials originated, providing a pleasant drinking experience while enjoying the natural and original brewing style. It introduces the modest and pure Chinese culture to the world while integrating the excellent traditions of the Vodka family to explore new possibilities in the spirits market.
Dimensions & Packaging
product dimensions, 78 mm x 78 mm x 309 mm
Tags
Vodka, Snow Mountains, Integration of Chinese and Western, Naturalism, Local Spirit
Production Technology
Highly Translucent Crystalline White Glass, Screen Printing Bottle Cap, Gold and Silver Stamping Label
Design Challenge
The challenge is how to create local Chinese spirits packaging. Ling Lie breaks through the traditional vodka packaging model. Natural landscape elements with modern crafts highlight the interaction between nature and modern art. Moreover, the label incorporates the glacial element to convey the natural and pure local brewing concept, with gold and silver stamping and environmentally friendly paper, paying tribute to nature.
Research
In the new consumption era, foreign spirits dominate the vodka market. By introducing this memorable spirits packaging, the design team entices the drinker into an enjoyable drinking journey while building a local spirits brand, highlighting the excellence of domestic spirits and Chinese aesthetics to the world.
Inspiration
The inspiration for the bottle design comes from the Xiling Snow Mountains, as the corrugated texture resembles the combination of rocks and Chinese water ink. The highly translucent crystalline white glass showcases the toughness of the stone, the ecological landscape features where the raw materials come from, and the power of nature, which aligns with the brand concept of nature and purity, showcasing dynamic aesthetics of masculinity, strength, and purity.
Project Duration
The project was designed and developed in 2022 in Shanghai and Qionglai, and launched in July 2023 in China.
Operation Flow
The grand but modest shape of the bottle employs slim, curved lines combined with the rocky texture of the snow mountain elements, providing customers with a more comfortable holding experience and a more layered sense of touch. The slender and elegant neck of the bottle reduces the air entering it, making it easy to store and drink it several times.
Team Members
Yan Zhang, Wanting Tang, Sijia Liang, Ming Ke

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