Jiao Yu Gin Kunshin Kwalbar Gin by Laizhou Distillery

Jiao Yu Gin Kunshin Kwalbar Gin by Laizhou Distillery is a highly esteemed winner of the very prestigious 2024 Kyautar A' Design Award ta Azurfa in Ƙirar Kunshin Kaya Competition Category.

AzurfaKunshin Kaya· 2024

Jiao Yu Gin Kunshin Kwalbar Gin

by Laizhou Distillery

Client: Laizhou Distillery

Kyautar A' Design Award ta Azurfa Winner in Kunshin Kaya Category

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Verified Award Winner
Verify Award Status for #154181

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Jiao Yu Gin Kunshin Kwalbar Gin

Jiao Yu Gin wani zane na kunshi ne da aka ƙirƙira don wani gin da aka yi a Sichuan, China. Kwalbar gilashi mai launin shuɗin sararin sama tana da siririn jiki mai lanƙwasa tare da zane-zanen saƙar bamboo masu fitowa a saman ta. Waɗannan zane-zanen suna nuni ne ga al'adar saƙar bamboo ta yankunan Sichuan da Chongqing. Saman mai zane-zanen yana ba da riƙo mai daɗi da jin taɓawa mai matakai daban-daban. Wata alamar takarda ta bamboo mai ruɓewa a ƙasa tana gabatar da bayanan samfurin cikin tsari bayyananne mai launuka masu bambanci. Wani murfin itacen oak yana rufe kwalbar kuma yana ba da damar rufe kwalbar bayan kowane amfani. Ana iya sake sarrafa gilashin, alamar da murfin.

The Recognition

About the Kyautar A' Design Award ta Azurfa

Zanen Jiao Yu Gin Kunshin Kwalbar Gin ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Jiao Yu Gin Kunshin Kwalbar Gin ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Jiao Yu Gin Kunshin Kwalbar Gin ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Laizhou Distillery in Qionglai, Sichuan Province, officially introduces its first gin brand and exclusively created packaging, Jiao Yu Gin. The packaging combines the bamboo weaving culture of Sichuan with local natural elements, aiming to entice the drinker into an enjoyable drinking journey while sensing the unique flavour of the Sichuan and Chongqing regions, thus making the brand a distinctive imprint in the wave of spirits localisation.
Dimensions & Packaging: product dimensions, 76 mm x 76 mm x 279 mm
Tags: Dry Gin, Bashu Style, Bamboo Weaving Culture, Naturalism, Local Ingredients
Production Technology: The traditional glass bottle, biodegradable bamboo paper label and oak cork.
Design Challenge: The challenge was to create memorable packaging for local spirits that is also environmentally friendly. Therefore, the packaging innovatively incorporates the bamboo weaving culture of Sichuan, conveying the natural and pure concept of localised brewing. Meanwhile, the classic glass bottle, biodegradable bamboo paper label and natural oak cork can be recycled, commendably realising sustainable development and environmental protection.
Research: The design team found that Gin, the number one spirit of the world, was marketed in a modern but limited and unmemorable manner of packaging; however, consumers prefer the package with unique local imprints. Therefore, the packaging of Jiao Yu innovatively combines local ingredients and traditional cultural elements to form a visual symbol with brand memory, opening up new market possibilities in the New Consumption Era.
Inspiration: Inspired by the representative bamboo element of Sichuan and Chongqing, the azure blue bottle is a harmonious fusion of slim, soft lines and bamboo weaving reliefs, representing an elegant, graceful, but modest texture. As the liquid flows underneath the bottle reliefs, enhancing the beauty of each other, create a profound visual appeal through the meets and mixes of regional culture and gin flavours.
Project Duration: The project was designed and developed in 2022 in Shanghai and Qionglai, and launched in July 2023 in China.
Operation Flow: The slender and soft curved body of the bottle, combined with the bamboo shape reliefs on the surface, provides customers with a more comfortable holding experience and a more layered sense of touch. With good sealing performance, the oak cork is convenient for customers to drink the bottle several times. Moreover, the classic label is designed to increase the reading pleasure for customers through the rigorous layout of information and refreshing colour contrasts.
Team Members: Yan Zhang, Wanting Tang, Sijia Liang, Ming Ke, Rong Chen