Wow Long Rice Crust Aikin Farko: Fakitin Abincin Sikari daga Xiao Ma Song Strategic Consulting

Zane Wow Long Rice Crust Aikin Farko: Fakitin Abincin Sikari daga Xiao Ma Song Strategic Consulting mai nasara ne mai daraja sosai na 2024 Kyautar A' Design Award ta Tagulla a Rukunin Gasar Ƙirar Kunshin Kaya.

TagullaKunshin Kaya· 2024

Wow Long Rice Crust Aikin Farko: Fakitin Abincin Sikari

daga Xiao Ma Song Strategic Consulting

Abokin Ciniki: Xiao Ma Song Strategic Consulting Co., Ltd

Mai Nasarar Kyautar A' Design Award ta Tagulla a Rukunin Kunshin Kaya

14,125

Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #154451

Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Wow Long Rice Crust Aikin Farko: Fakitin Abincin Sikari

Rubutun Littafi: Wow Long Rice Crust wani ƙirar fakiti ne na wani gargajiyar abincin sikari na shinkafa na kasar Sin. Ƙirar tana mayar da martani ga kamanceceniyar kayayyaki da tsohon salon alama a wannan nau'in abincin sikari. Fakitin yana nuna shahararren mutumin tarihin kasar Sin Zhuge Liang, wanda sunan barkwancinsa ya zaburar da sunan alamar, an zana shi da salon zane mai ban dariya. Fuskar da aka wuce gona da iri da kalmar da aka fadi ta Wow suna nuni ga yanayin taunawa na abincin sikarin. An sabunta sunan alamar daga Wo Long zuwa Wow Long. An haɗa labaran zane-zane da hotunan kayayyaki domin jawo hankalin ƙananan masu amfani.

Amincewa

Game da Kyautar A' Design Award ta Tagulla

Zanen Wow Long Rice Crust Aikin Farko: Fakitin Abincin Sikari ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Wow Long Rice Crust Aikin Farko: Fakitin Abincin Sikari ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Wow Long Rice Crust Aikin Farko: Fakitin Abincin Sikari yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: The brand name WOW LONG is also the nickname of Zhuge Liang. Innovation comes from the brand-new design of this Chinese historical figure. Zhuge Liang’s new comic image on the packaging removes his old serious impressions in people’s minds. Simultaneously, the surprising word “Wow” coming from his mouth brings the chewy taste and funny experience of this snack food to the extreme.
Girma da Fakitin: 220mmX50mmX320mm
Kalmomin Alama: Chinese,Wowlong,Rice,Crust
Fasahar Samarwa: With vivid illustrated stories and exaggerated expressions combined with appetizing product pictures, to attract the attention of consumers.
Ƙalubalen Zane: How to make young people like traditional food, how to retain the visual assets of old packaging to the new packaging design
Bincike: Chinese traditional snacks - rice crust is facing the problem of product homogeneity and image ageing.
We use the language we can communicate with young people, the way they like to express, to give them a new understanding of wowlong, so that they can have an emotional resonance.
Wahayi: The brand name “WO LONG” is also the nickname of the famous Chinese historical figure Zhuge Liang. Inspired by this, the overall brand design is set to be younger while maintaining the portrait of Zhuge Liang. We redesigned his image with a humorous comic style and replaced the first word of the brand name “Wo” with the spoken word “Wow”. The rebranding of Wo Long is not only an upgrade of a traditional snack brand but also a new understanding of rice crust from the perspective of young consumers.
Tsawon Lokacin Aikin: The project started in October 2022 in Beijing and finished in April 2023 in Beijing.
Tsarin Aiki: we made three key design actions that allowed Wo Long to show a quite different brand personality. First, we used young people's favourite comic style to establish the visual tone of the product. Secondly, we exaggerated Zhuge Liang's facial expression to reflect the snack's unique taste of "chewy and funny". Finally, we updated the brand name “Wo Long” to “Wow Long”. Zhuge Liang’s funny facial expression with his surprising word “Wow” provides consumers with the emotional values of happiness, energy and humour.
Mambobin Ƙungiya: Design:Guan Zi ,Bai Lu,Wang Dianhe,Shi Ruoyu ,Zhu Xiaolin,Li Sitong
Illustration:Wang Dianhe
Strategic:Xiao Masong,Huang Zheng,Ying Yaojie,Li Huizi,Wang Yang,Sun Nan
Godiyar Hotuna: Illustrator :Wang Dianhe