Chavannes Aikin Farko: Kunshin Shayi by Yifu Pan

Chavannes Aikin Farko: Kunshin Shayi by Yifu Pan is a highly esteemed winner of the very prestigious 2025 Kyautar A' Design Award ta Tagulla in Ƙirar Kunshin Kaya Competition Category.

TagullaKunshin Kaya· 2025

Chavannes Aikin Farko: Kunshin Shayi

by Yifu Pan

Client: Chavannes

Kyautar A' Design Award ta Tagulla Winner in Kunshin Kaya Category

12,580

Verified Award Winner

Verify Award Status for #155257

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Chavannes Aikin Farko: Kunshin Shayi

Rubutun Littafi: Chavannes kunshin shayi ne da aka kirkira a matsayin hadin gwiwar aikin tsakanin Chavannes Tea da Gidan Adana Kayan Tarihi na Dunhuang a kasar Sin. Kunshin yana daga cikin jerin gwano na sassa bakwai wadanda aka samo asalinsu daga tsohuwar Hanyar Siliki (Silk Road), kuma wannan fitowar ta dauki Dunhuang da ke lardin Gansu a matsayin babban jigon gani. An hada zane-zanen Flying Apsaras na bangon Dunhuang tare da Wuyi Rock Tea don nuna hadewar al'adun Hanyar Siliki da shayi. An yi akwatin kyautar ne da allon toka da takarda ta musamman tare da amfani da fasahar hot stamping, UV da buga-buga mai fasali (relief printing). Aljihuna biyu masu fuskantar juna kowanne yana dauke da akwatuna kanana guda uku, kuma kowane akwati na dauke da jakar shayi guda daya.

The Recognition

About the Kyautar A' Design Award ta Tagulla

Zanen Chavannes Aikin Farko: Kunshin Shayi ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Chavannes Aikin Farko: Kunshin Shayi ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Chavannes Aikin Farko: Kunshin Shayi yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This product is a joint product of Chavannes Tea and the Dunhuang Museum in China. Sha Huang is one of the seven silk road mask series products of Chavannes Tea, and China's Gansu Dunhuang is the main visual element, combining the Flying Apsaras sculptures of Dunhuang with Chinese Wuyi Rock Tea. It showcases the fusion of the Silk Road and tea culture. In our design, we use exquisite illustration envelopes and double-drawer boxes to display the refinement of the tea packaging and brand tonality.
Dimensions & Packaging: 250mm（W）*45mm（D）*180mm（h）
Tags: CHAVANNES,panyifu,IFPD,tea package,YIFUPAN
Production Technology: The process uses gray plate material and special paper, combined with hot stamping/UV/relief printing techniques. The box is a double-drawer box with three small boxes on both sides, each containing a separate tea bag.
Design Challenge: n this series, we need to maintain the same illustration and packaging design style as the other six Silk Road series of the tea brand. While delivering the brand value of tea.
Research: The Silk Road Dunhuang Flying Apsaras Series packaging we designed for Chavannes Tea is the first of the seven series we designed for the brand.
From the ancient Sanxingdui to the Terracotta Warriors of Emperor Qin Shi Huang to Dunhuang, it follows the route of the ancient Silk Road from east to west. This packaging is the Dunhuang Flying Apsaras series.
In terms of craftsmanship and illustration, we have made every effort to restore the beauty of the fusion of Dunhuang murals and Chinese tea. It is not only a fusion of culture and visuals, but also a fusion of the ancient Silk Road and tea.
Inspiration: The inspiration for the packaging design of Chavannes Tea comes from the ancient Silk Road that passed through Dunhuang in China. The exquisite style of the packaging is derived from the Flying Apsaras and Buddha statues in the Dunhuang murals, which we combined with Wuyi Rock Tea. We showcase the brand colors imperial purple and the brand symbol to display the overall tone of Chavannes Tea.
Project Duration: 2024/5
Operation Flow: The gift box of this tea package is light and compact, and adopts the form of opposite-pull drawer packaging, which is easy to carry and collect. Gray board gift boxes and cardboard four-color printing envelopes are used, while different processes such as bronzing, UV and bump are used to highlight the temperament of packaging and the classical and mysterious beauty of the Silk Road and Chinese Dunhuang culture.
Team Members: Yifu Pan
Image Credits: Designer/Photo/video Yifu Pan