T'aom Aikin Farko: Kunshin Ruwan 'Ya'yan Itace by Binggrae Design Team

T'aom Aikin Farko: Kunshin Ruwan 'Ya'yan Itace by Binggrae Design Team is a highly esteemed winner of the very prestigious 2024 Kyautar A' Design Award ta Tagulla in Ƙirar Kunshin Kaya Competition Category.

TagullaKunshin Kaya· 2024

T'aom Aikin Farko: Kunshin Ruwan 'Ya'yan Itace

by Binggrae Design Team

Client: Binggrae

Kyautar A' Design Award ta Tagulla Winner in Kunshin Kaya Category

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Colors

The Design

About T'aom Aikin Farko: Kunshin Ruwan 'Ya'yan Itace

Rubutun Littafi: T'aom kunshi ne da aka tsara don wata alamar ruwan 'ya'yan itace mai sanyi wanda ake yin shi kawai daga sinadaran halitta. Alamar kamfanin (logo) tana amfani da alamun ambato a matsayin wani abin da ke bayar da launi na musamman, kuma hotunan 'ya'yan itace sabo suna bayyana a kan dukkan kayayyaki don ba jerin kayayyakin kamanni ɗaya. An tsara kunshin ne domin rage barnatarwa. An maye gurbin murfin aluminum da wani murfin bel (strip cap), kuma lambar muhalli (eco label) tana rabuwa cikin sauƙi idan ta taɓa ruwa, wanda yake taimaka wa masu amfani wajen sake sarrafa kayayyaki (recycling). Jerin kayayyakin T'aom ya haɗa da kwalabin ruwan 'ya'yan itace, katunan ruwan 'ya'yan itace, da sanduna na ice cream mai ɗanɗanon 'ya'yan itace.

The Recognition

About the Kyautar A' Design Award ta Tagulla

Zanen T'aom Aikin Farko: Kunshin Ruwan 'Ya'yan Itace ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen T'aom Aikin Farko: Kunshin Ruwan 'Ya'yan Itace ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen T'aom Aikin Farko: Kunshin Ruwan 'Ya'yan Itace yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Binggrae T’aom is a premium refrigerated juice brand that keeps the taste of fresh fruit from natural ingredients only. The slogan 'freshly picked from nature' also represents the brand value of T’aom, which aims to provide the fresh taste of fruit. Starting with refrigerated juice, T’aom is now expanding its brand to health-conscious ABC juice, organic juices that can be stored at room temperature, and even fruit-flavored ice cream.
Dimensions & Packaging: 235ml bottle juice size: width 50mm x height 150mm
730ml bottle juice size: width 75mm x height 220mm
120ml carton juice size: width 50mm x height 70mm
icecream bar size: width 70mm x height 210mm
Tags: fruit juice
Production Technology: As we are aware of the global need to pursue eco-friendliness, we have used eco-friendly packaging as part of our brand’s effort to preserve our environment. A strip cap was applied instead of the aluminum lead to minimize waste, and the 'eco-label'; is removed naturally when it comes into contact with water to support recycling efforts of consumers. We are proud to offer a genuine brand that is eco-friendly not only in terms of the fresh taste and visuals, but also the packaging which may be otherwise disregarded.
Inspiration: The brand logo is designed with quotation marks (') as a color point, and the design emphasizes the fresh fruit in all line-ups to naturally and intuitively convey the brand value that seeks the authentic taste of fruit and showcase the unity among all products.
Project Duration: The project started in October 2020 in Seoul and finished in June 2022 in Seoul.
Patents: Copyrights belong to Binggrae Co., Ltd.
Team Members: Hye Jin Park (Art Direction)
Jung Sin Park (Graphic Design)
Soo Min Suk (Graphic Design)
Gi Jun Choi (Graphic Design)
Image Credits: Binggrae