Ken14 Kunshin Giya daga China Resources Snow Breweries

Zane Ken14 Kunshin Giya daga China Resources Snow Breweries mai nasara ne mai daraja sosai na 2025 Kyautar A' Design Award ta Azurfa a Rukunin Gasar Ƙirar Kunshin Kaya.

AzurfaKunshin Kaya· 2025

Ken14 Kunshin Giya

daga China Resources Snow Breweries

Abokin Ciniki: China Resources Snow Breweries

Mai Nasarar Kyautar A' Design Award ta Azurfa a Rukunin Kunshin Kaya

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Tabbatar da Matsayin Kyauta na #163372

Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Ken14 Kunshin Giya

Ken 14 kunshi ne da aka kirkira domin giyar da aka yi daga sha'irin cikin gida. Zanen ya taƙaita yanayin gonakin sha'ir na Hulunbuir, inda aka yi amfani da launin fari, kore da zinariya domin tunawa da girman sha'ir daga tsiro har zuwa girma. Tsarin shafi da rubutun sun bi salon tsofaffin jaridun kasar Sin, wanda ke saukaka karatu. Kayan da aka yi amfani da su sun hada da madadin fata na halitta wanda aka yi daga ragowar hatsi, yadin da ba a saka ba, jakar takarda ta kraft da za a iya sake sarrafawa da kuma akwatin takarda mai ruɓewa, waɗanda aka zaɓa domin tallafawa kare muhalli.

Amincewa

Game da Kyautar A' Design Award ta Azurfa

Zanen Ken14 Kunshin Giya ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Ken14 Kunshin Giya ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Ken14 Kunshin Giya ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: Ken 14 is the first beer made entirely from domestic raw materials. To highlight the main origin of barley in China, its packaging, abstracting and deconstructing the natural scene of barley fields in Hulunbuir, mainly adopts white, green and golden colors. It practices environmental protection in its whole life cycle to convey green principles. Following the style of Chinese old newspapers, the packaging provides a user friendly reading experience, emotionally resonating with consumers.
Girma da Fakitin: Can H167.84 x D66.1mm
Tinplate H189.5 x D65.3mm
Kalmomin Alama: Snow beer packaging, trace to the source in nature, barley fields in Hulunbuir, style of Chinese old newspaper, environmental protection in whole life cycle
Fasahar Samarwa: The innovative biobased leather alternative made from spent grain is produced without the use of organic solvents, ensuring that the packaging is free of odors and harmful substances.
The environmentally friendly non woven fabric, recyclable kraft paper bag and biodegradable renewable paper box, paired with the well chosen peripheral Ken 14 barley planting can, embody the 4R principles from the inside out, contributing to a green product image.
Ƙalubalen Zane: The challenge was to create the packaging that establishes a cultural and emotional connection between consumers and Ken 14 while realizing environmental and sustainable goals. The designer has utilized the biobased leather alternative made from spent grain, and optimized the production process, to ensure environmentally friendliness. Meanwhile, natural elements from barley fields, coupled with the layout and text arrangement of Chinese old newspaper, enhance the overall visual appeal.
Bincike: In the context of global efforts to achieve carbon peak and neutrality, the brand actively fulfills its social responsibility by following ESG principles, creating the green beer Ken 14. It uses domestic barley as the main ingredient to promote the development of the domestic barley industry. Its packaging highlights man and nature in harmonious coexistence so that consumers can feel the charm of nature while enjoying the beer, encouraging them to better cherish and protect the environment.
Wahayi: Inspired by the vast, boundless barley fields in Hulunbuir, the designer has skillfully abstracted and deconstructed the natural scene, using white, green, and golden colors to vividly recreate the growth journey of barley from seedling to maturity. In this way, consumers can feel as if they were standing in the barley fields full of vigor and hope while enjoying the beer, immersing in the charm of nature.
Tsawon Lokacin Aikin: The product was designed in January, 2024 in Beijing, and launched in December 16, 2024 in China.
Tsarin Aiki: The packaging prioritizes interactive experience while focusing on aesthetic appeal. The box features a unique paper texture, suggesting the upscale position of the product and helping consumers better understand the story behind Ken 14. This design not only offers an interesting interactive experience, but also builds a strong cultural and emotional connection between consumers and the brand as they enjoy the beer.
Mambobin Ƙungiya: Qiguang Zhou, Celine Zhou, Yan Yang, Xiaoxue Fu