West Lake Beer Kunshin Giya daga China Resources Snow Breweries

Zane West Lake Beer Kunshin Giya daga China Resources Snow Breweries mai nasara ne mai daraja sosai na 2025 Kyautar A' Design Award ta Azurfa a Rukunin Gasar Ƙirar Kunshin Kaya.

AzurfaKunshin Kaya· 2025

West Lake Beer Kunshin Giya

daga China Resources Snow Breweries

Abokin Ciniki: China Resources Snow Breweries

Mai Nasarar Kyautar A' Design Award ta Azurfa a Rukunin Kunshin Kaya

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Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da West Lake Beer Kunshin Giya

West Lake Beer wani zane ne na kunshin giya a kwalba. Zanen ya samo asali daga kyawun shimfidar wurin West Lake da ke Hangzhou, inda ya fassara Gadar da ta Karye (Broken Bridge) da Tafkuna Uku Masu Haskaka Wata (Three Ponds Mirroring the Moon) a matsayin alamomin gani na zamani. Rubutun ya haɗa salon rubutun hatimi (seal script) da salon rubutun hannu na Daular Song. An yi wa akwatin waje kwalliya da zinariya mai buguwa da fim ɗin matte don samun santsi mai daɗin taɓawa. An yi kwalbar da gilashin kore mai inganci, wanda ke rage hasken ultraviolet kuma yana taimakawa wajen kiyaye ɗanɗanon giyar. Hasumiyoyin dutse da aka nuna a jikin kwalbar suna nuna ƙarfin kowane ɗanɗano.

Amincewa

Game da Kyautar A' Design Award ta Azurfa

Zanen West Lake Beer Kunshin Giya ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen West Lake Beer Kunshin Giya ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen West Lake Beer Kunshin Giya ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: The packaging design of West Lake Beer incorporates cultural symbols and aesthetic features of West Lake, artistically interpreting elements such as Broken Bridge and Three Ponds Mirroring the Moon. It further blends typography and font design of Chinese aesthetics to create a packaging image that exudes classical flavour while maintaining a modern feeling. This design allows consumers not only to savour the beer but also to experience the charm of West Lake and its cultural significance.
Girma da Fakitin: product dimensions, 64.5 mm x 64.5 mm x 250 mm
Kalmomin Alama: Beer packaging, West Lake iconic elements, Seal script font, Song Dynasty calligraphy typography, Eastern aesthetics
Fasahar Samarwa: The exterior box is crafted with a gold stamping process, enhancing its visual appeal and offering consumers a unique tactile experience.
The bottle is constructed from high quality green glass, providing excellent optical protection that minimizes the potential for UV light to interact with beer compounds and cause odors or oxidation, preserving the freshness and flavor profile of the beer.
Ƙalubalen Zane: The challenge is capturing the cultural essence of West Lake. The West Lake Beer font mimics the graceful arch of the Broken Bridge, and some strokes resemble the soaring eaves of the mid lake pavilion, integrating West Lake aesthetics and seal script.
The label is inspired by Song Dynasty calligraphy, from right to left, with a negative silhouette of Three Ponds Mirroring the Moon. Consumers can feel the profound Chinese aesthetics and the ethereal beauty of West Lake while enjoying the beer.
Bincike: Through extensive research and excavation of West Lake culture, the design team has effectively translated the natural beauty and humanistic landscape of West Lake into visual elements incorporated into the beer packaging design. This process not only elevates the cultural and artistic value of the product but also serves as a valuable reference for the modernization and evolution of traditional beer brands.
Wahayi: Inspired by the renowned natural and cultural landscape, West Lake in Hangzhou, the design elevates the cultural added value of the beer through the utilization of colors, patterns, and materials. The design team selected the West Lake sceneries, the Broken Bridge and Three Ponds Mirroring the Moon, and interpreted them into visual symbols abstractly and artistically. They were blended into every facet of the packaging, making it a medium for expressing the cultural connotation of West Lake.
Tsawon Lokacin Aikin: The project was designed and developed in December 2022 in Beijing.
Tsarin Aiki: The Three Ponds Mirroring the Moon stone towers are designed to represent the varying intensities of the beer flavors on the bottle. This visual arrangement enhances the sensory exploration of taste and promotes social interaction among consumers during the savoring. The outer box is made of matte film with great texture, which offers a delicate tactile experience with jade like warmness and smoothness, further reflecting the cultural richness and high quality of the West Lake Beer brand.
Mambobin Ƙungiya: Qiguang Li, Celine Zhou, Xiaowei He