Utsuroi Marufi na Sake by Maho Sekizuka is a highly esteemed winner of the very prestigious 2025 Kyautar A' Design Award ta Azurfa in Ƙirar Kunshin Kaya Competition Category.

AzurfaKunshin Kaya· 2025

Utsuroi Marufi na Sake

by Maho Sekizuka

Client: Takeda Shuzo Co., Ltd.

Kyautar A' Design Award ta Azurfa Winner in Kunshin Kaya Category

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Colors

The Design

About Utsuroi Marufi na Sake

Wannan saitin kwalabe uku na tsohuwar sake Daiginjo yana da marufi mai motsi-hoton wanda aka haɗa da sana'ar gargajiyar Japan. Alamar mai canzawa tana bayyana shekarun haɗawa—2004, 2012, da 2019—yayin da buɗe akwatin ke wakiltar tsarin tsufar sake ɗin. Fentin mai tsabta da hatiman foil na azurfa suna ƙara haske launukan amber na kowane shekarar samarwa. Ta hanyar daidaita sauƙi da ingancin farashi, ƙirar tana haskaka kyawun halitta na sake ɗin kuma tana barin tasiri mai ɗorewa.

The Recognition

About the Kyautar A' Design Award ta Azurfa

Zanen Utsuroi Marufi na Sake ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Utsuroi Marufi na Sake ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Utsuroi Marufi na Sake ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This set of three Daiginjo aged sake bottles features innovative slit animated packaging with changing logos to indicate the brewing years 2004, 2012, and 2019. Opening the box reflects the flow of time. The bottle seal highlights the progression of years using varnish and silver foil. The design emphasizes the amber color of sake, deepening with each vintage, adding a new layer of enjoyment to the sake experience.
Dimensions & Packaging: Width 300 mm x Depth 232 mm x Height 64 mm
Tags: GraphicDesign, Utsuroi, PackageDesign, Branding, Sake, VintageSake, Katafune, Joetsu, Niigata, Japan
Production Technology: Specifications: Double printed with black ink + OP varnish. Gift box: Double printed with black ink + OP varnish. Material: PP transparent 0.25. Gift box: CB 270g/EF (single-sided white, C5).
Design Challenge: Achieving new concepts involved trial and error, applying slit animation to evoke the passage of time. Cost management balanced high-end design and budget limitations through careful material selection. The box design ensures ample white space and durability. Offset printing with double sumi ink achieved deep black sleeve animation. Bottle seal varnish highlights the vintage's amber beauty, fine-tuned for gloss. Packaging focuses on enriching the user’s luxurious sake experience.
Research: This research explores innovative packaging that transcends traditional boundaries, enriching the sake experience. Slit animation symbolizes time's passage upon opening, with varnish and silver foil on bottle seals highlighting the amber beauty of vintages. Stripping away decorations, the design emphasizes sake’s intrinsic charm. By balancing costs with luxury, it delivers exclusivity, ideal for gifting and creating memorable moments.
Inspiration: This product, limited to just 100 sets, aims to create a striking package that avoids classical styles and remains free from conventional constraints. It is designed to allow sake enthusiasts to focus on the tasting experience and fully enjoy a luxurious time for themselves. The package subtly communicates that it contains a set of sake from three different vintages. Despite keeping printing and processing costs low, the package maintains a significant presence suitable for gifting. These conditions, including the naming, were all carefully considered in the design.
Project Duration: This product was released on Friday, November 19, 2021, in a limited edition of 100 sets by Takeda Shuzo in Ogata, Joetsu City, Niigata Prefecture.
Operation Flow: Using the principle of slit animation, opening the sleeve showcases the brewing years shifting from 2004 to 2012 and then to 2019. This conveys the concept of the passage of time from the moment the box is opened. The seals on the bottles represent the flow of time through the use of varnish and silver foil. The design eliminates decorations to emphasize the amber color of the sake, which becomes richer with each vintage.
Image Credits: Image #1: Maho Sekizuka, 2021.
Image #2: Maho Sekizuka, 2021.
Image #3: Maho Sekizuka, 2021.
Image #4: Maho Sekizuka, 2021.
Image #5: Maho Sekizuka, 2021.
Video Credits: Maho Sekizuka, 2021.