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Guojiao 1573 Kunshin Baijiu by Wen Liu

Guojiao 1573 Kunshin Baijiu by Wen Liu is a highly esteemed winner of the very prestigious 2026 Kyautar A' Design Award ta Azurfa in Ƙirar Kunshin Kaya Competition Category.


AzurfaKunshin Kaya· 2026

Guojiao 1573 Kunshin Baijiu

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

Kyautar A' Design Award ta Azurfa Winner in Kunshin Kaya Category

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Verified Award Winner

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Colors

The Design

About Guojiao 1573 Kunshin Baijiu

Guojiao 1573 wani zane ne na kunshi na musamman mai iyakantaccen fitarwa don baijiu na kasar Sin mai daraja. Zanen ya samo asali daga loong, wata alama ta albarka a al'adun kasar Sin. Sassaka mai girma-uku yana nuna loong a kan kwalbar da kuma kunshin waje, kuma wasu sassan siffar suna boye a cikin sifofin. An yi kwalbar da wata dadaddiyar dabarar yin tukwane ta gasa a tanderu, kuma an siffanta ta da hannu. Girman kunshin ya kai milimita 205 da 170 da 295. Siffar mai natsuwa da kyau tana gayyatar mabukaci ya bincika ya kuma bude kunshin.

The Recognition

About the Kyautar A' Design Award ta Azurfa

Zanen Guojiao 1573 Kunshin Baijiu ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Guojiao 1573 Kunshin Baijiu ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Guojiao 1573 Kunshin Baijiu ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This is Luzhou Laojiao's 2024 Year of the loong limited-edition baijiu. Its packaging draws from China's auspicious loong culture, honoring tradition while conveying the brand's sincere wishes. The sculptural form breaks conventions, interpreting Eastern elegance through a calm and refined presence.
Dimensions & Packaging
205mm*170mm*H295mm
Tags
Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
Production Technology
The bottle is crafted using China's intangible cultural heritage technique of ancient kiln-fired ceramics, meticulously shaped by hand to reflect its artisanal spirit. It exudes a mysterious yet restrained power, inviting consumers to explore and open it, thereby connecting them with the profound story behind the brand.
Design Challenge
As a limited-edition premium Chinese baijiu, it masterfully balances commercial appeal with artistic integrity. Its exceptional craftsmanship and distinctive design establish a compelling sense of value and exclusivity.
Research
Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration
The design employs three-dimensional sculpting to present the loong's image across both the bottle and its outer packaging. Parts of the loong remain subtly concealed within the forms, blending seamlessly and organically with the overall structure, evoking a sense of latent power and extraordinary capability.
Project Duration
March 2024, Shenzhen, China
Operation Flow
The loong, an auspicious symbol in Chinese culture, is ingeniously integrated into the bottle's form, creating a seamless unity with the product. This design not only generates powerful visual impact but also vividly brings the loong's majestic presence to the consumer.
Team Members
Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li

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