Fortune Express Kwalin Baijiu daga Yao Wu

Zane Fortune Express Kwalin Baijiu daga Yao Wu mai nasara ne mai daraja sosai na 2026 Kyautar A' Design Award ta Tagulla a Rukunin Gasar Ƙirar Kunshin Kaya.

TagullaKunshin Kaya· 2026

Fortune Express Kwalin Baijiu

daga Yao Wu

Abokin Ciniki: Guizhou Jinsha Liquor Wine Cellar Co., Ltd.

Mai Nasarar Kyautar A' Design Award ta Tagulla a Rukunin Kunshin Kaya

7,184

Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #182337

Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Fortune Express Kwalin Baijiu

Fortune Express wani zane ne na kwali domin baijiu. Akwatin mai rufi irin na rufin gida yana da girman milimita 280 da 150 da 230, kuma ana buɗe shi daga ƙasa. Ɗaga kowace murfin ciki yana nuna kwalabe biyar, kuma kowace kwalba tana nuna wani Allahn Arziki daban a launin Abubuwa Biyar (Five Elements). A ƙarƙashin kwalaben akwai akwatuna biyar na makafi masu laushi waɗanda ake tsage su domin bayyana ƙananan siffofi masu salo. An kammala akwatin waje da bugun foil, kuma an buga alamun a hanyar dijital. An yi 'yan tsana masu laushi da zaren polyester mai taushi tare da cikakkun bayanai na ɗinki.

Amincewa

Game da Kyautar A' Design Award ta Tagulla

Zanen Fortune Express Kwalin Baijiu ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Fortune Express Kwalin Baijiu ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Fortune Express Kwalin Baijiu yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: This design injects youthful energy into traditional Baijiu creating a social currency that can be played with shown off and used for wish making The entire user journey Unbox Discover Resonate Share is crafted as an immersive experience bringing Baijiu from the traditional banquet table into the trendy lifestyle of young consumers
Girma da Fakitin: Length 280mm x Width 150mm x Height 230mm
Kalmomin Alama: Youth Marketing, Baijiu Packaging, Blind Box Design, Crossover Product,
Fasahar Samarwa: The outer box features foil stamping. The interior uses a layered lifting flap structure. Bottle labels are digitally printed with the Five Elements color palette. Plush dolls are crafted from soft polyester fibers with embroidered details.
Ƙalubalen Zane: The key challenge was balancing heritage symbolism with youthful appeal. Translating the Five Wealth Gods and Five Elements philosophy into a cute, stylized visual language without losing cultural authenticity, while integrating a blind box mechanism and a ceremonial unboxing structure that feels both playful and premium.
Bincike: This project explores how traditional Baijiu can engage young consumers by blending cultural heritage with interactive experiences Research focused on youth culture trends social currency blind box mechanics and emotional resonance to identify opportunities for reimagining the Five Wealth Gods motif through modern aesthetics and gamified unboxing rituals
Wahayi: Inspired by the collision between traditional wealth deities and contemporary youth culture. Young generations seek lighter interaction with tradition: chibi images dissolve cultural distance, Five Elements colors endow modern aesthetics, blind boxes activate collection and sharing desires. The product becomes "social currency" carrying young people's small joys.
Tsawon Lokacin Aikin: The project started in Beijing in November 2025 and was completed in Beijing in January 2026.
Tsarin Aiki: User lifts the bottom-opening gable roof box to reveal the interior. Lifting each flap reveals five bottles, each with a different God of Wealth and Five Elements color. Below the bottles, five plush blind boxes are torn open to discover Q gods. The dolls encourage social media sharing.
Haƙƙoƙin Ƙirƙira: /
Mambobin Ƙungiya: Original designer: Wu Yao , llustration designer: Zhang Yuchen, Illustration designer: Xie Boxing, Illustration designer: Tan Zhen, Graphic designer: Zheng Ziyang, Graphic designer: Tang Wenhu, 3D Designer: Liao Hao and Copywriting: Xu Xiaohui
Godiyar Hotuna: /