Moutai Group's - Taiyuan ZHI Yuanyi Aikin Farko: Kunshin Kwalaben Barasa by Li Zuo

Moutai Group's - Taiyuan ZHI Yuanyi Aikin Farko: Kunshin Kwalaben Barasa by Li Zuo is a highly esteemed winner of the very prestigious 2020 Kyautar A' Design Award ta Azurfa in Ƙirar Kunshin Kaya Competition Category.

AzurfaKunshin Kaya· 2020

Moutai Group's - Taiyuan ZHI Yuanyi Aikin Farko: Kunshin Kwalaben Barasa

by Li Zuo

Client: Wendao WD Creativity

Kyautar A' Design Award ta Azurfa Winner in Kunshin Kaya Category

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Verified Award Winner

Verify Award Status for #86638

View at A' Design Award Press Release Award Badge

Colors

The Design

About Moutai Group's - Taiyuan ZHI Yuanyi Aikin Farko: Kunshin Kwalaben Barasa

Rubutun Littafi: Taiyuan ZHI Yuanyi wani ƙirar kunshin kwalaben barasa ne da aka ƙirƙira wa Kamfanin Moutai. Wannan ƙira ta rabu da salon Moutai da aka saba da shi, kuma ta riƙe kamannin kwalabe da aka saba da shi kawai, wanda aka faɗaɗa aka kuma sa shi ya fi tsawo. Ruwa shi ne babban jigon, tunda ana kwatanta barasa a matsayin ruwa mai ɗauke da motsin rai. Saman kwalaben yana nuna zanen ruwan teku da dutse wanda aka ciro shi daga tsofaffin rigunan hukuma, tare da al'adar zane-zane masu albarka. Raƙuman ruwa, duwatsu masu tsayawa da gizagizai suna nuni da farin ciki da rayuwa mai tsawo. An gasa ado ɗin a kan kwalaben gilashi.

The Recognition

About the Kyautar A' Design Award ta Azurfa

Zanen Moutai Group's - Taiyuan ZHI Yuanyi Aikin Farko: Kunshin Kwalaben Barasa ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Moutai Group's - Taiyuan ZHI Yuanyi Aikin Farko: Kunshin Kwalaben Barasa ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Moutai Group's - Taiyuan ZHI Yuanyi Aikin Farko: Kunshin Kwalaben Barasa ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Moutai Group's products have ingrained imprints of Moutai, such as the type of Moutai's bottle, the pattern of flying, italic letter and a series of other brand elements. The products of “ZHI”subvert the previous imprint of Moutai, only the elements of Moutai bottle shape is reserved, and then increased and heightened on the basis of the Moutai bottle.
Tags: Maotai Group, Maotai Bottles, Emotional Water, Packaging Design
Production Technology: Baked Flowers in Glass Bottles
Design Challenge: Breakthrough the consistent style design of Maotai
Research: Breakthrough the consistent style design of Maotai
Inspiration: the packaging concept of "ZHI" is the element of water. Liquor is a kind of "water" that can bring emotions to people. It uses the pattern of seawater and the cliff on the ancient official robe 09and traditional auspicious decorations.The patterns made of water are called water feet. There are waves above the water feet, standing stones in the water, and auspicious clouds embellished symbolize the meaning of happiness and longevity. It contains the spirit of the unification, life is like water
Project Duration: The project started in Maotai in April 2017 and completed in Maotai in August 2017.
Team Members: Creative Design：lizuo