The Soul of Maotai Flavour Wu Kwalban Fakitin Barasa by Li Zuo

The Soul of Maotai Flavour Wu Kwalban Fakitin Barasa by Li Zuo is a highly esteemed winner of the very prestigious 2020 Kyautar A' Design Award ta Azurfa in Ƙirar Kunshin Kaya Competition Category.

AzurfaKunshin Kaya· 2020

The Soul of Maotai Flavour Wu Kwalban Fakitin Barasa

by Li Zuo

Client: Wendao WD Creativity

Kyautar A' Design Award ta Azurfa Winner in Kunshin Kaya Category

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Verified Award Winner

Verify Award Status for #86639

View at A' Design Award Press Release Award Badge

Colors

The Design

About The Soul of Maotai Flavour Wu Kwalban Fakitin Barasa

Wu shi ne wani ƙirar fakiti don wani barasa mai ƙanshin Maotai na matuƙar inganci. An yi kwalban da siffar ɗigon ruwa, wanda ke bayyana ra'ayin cewa barasan da ke ciki wani tsantsar ruwa ne mai kyau. An sheƙa saman gilashin kuma an yi wa alamar tambari ado da zinariya. An yi akwatin waje da itace na halitta wanda aka sassaƙa da zanen ƙarin ruwa, wanda ke daidaita da siffar kwalban kuma ana iya sake amfani da shi. An yi amfani da wani ƙirar gilashi da aka sassaƙa da itace wajen samarwa. Cikakken saitin yana da faɗi mm 260, zurfi mm 140 da tsayi mm 300. Ƙirar tana taimaka wa masu saye su fahimci halayen barasan.

The Recognition

About the Kyautar A' Design Award ta Azurfa

Zanen The Soul of Maotai Flavour Wu Kwalban Fakitin Barasa ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen The Soul of Maotai Flavour Wu Kwalban Fakitin Barasa ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen The Soul of Maotai Flavour Wu Kwalban Fakitin Barasa ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Moutai flavored soul "Wu" (understanding) series, product positioning luxury goods, each bottle of wine is the essence of refining the essence, the design award takes the shape of water droplets as the appearance, the glass is used for baking flowers, the outer box uses natural wood, water pattern The shape melts into it, representing a good visual perception of the understanding of the wine. Let consumers understand the essence of the product.
Dimensions & Packaging: 260 mm wide, 140 mm deep and 300 mm high
Tags: Maotai , Maotai Bottles, Emotional Water, Packaging Design
Production Technology: Wood carved glass mold
Research: To study the water form deduced by wood and to develop water drop bottles by glass
Inspiration: The soul of Maotai-flavour Packaging Design Description of the series of “Wu”(Understanding):
The difference between Maotai flavour liquor and other distilled liquor is that it has a complicated brewing technique. It has been brewed for 1 year, 2 times for putting grains, 9 times for cooking, 8 times for fermentation, 7 times for taking liquor, and 5 years for storage. And then the bartender blends 7 rounds of the liquor, especially the process of blending is the combination of technology and art. The soul of Maotai-flavour is the high-end product of this type, the luxury of the liquor, and the bartender's understanding of Maotai flavour liquor,and it refines the essence of Maotai flavour liquor. The design uses the liquor drop as the bottle shape, meaning the soul of Maotai flavour is the drop of the essence of the Maotai flavor liquor, the bottle body is sprayed the glaze on it's glass, the logo is gilded, and the outer box is made of precious wood with the grain of water, which can be recycled, and it is an echo to the bottle shape.
Project Duration: The project started in Guangzhou in November 2018, completed in Guangzhou in February 2019, and was listed in Guizhou in May 2019.
Team Members: Creative：lizuo Design：lizuo