Be Er Xiang Twelve Constellations Aikin Farko: Fakitin Iri na Sunflower by Sun Linlin and Zhou Jingkuan

Be Er Xiang Twelve Constellations Aikin Farko: Fakitin Iri na Sunflower by Sun Linlin and Zhou Jingkuan is a highly esteemed winner of the very prestigious 2020 Kyautar A' Design Award ta Tagulla in Ƙirar Kunshin Kaya Competition Category.

TagullaKunshin Kaya· 2020

Be Er Xiang Twelve Constellations Aikin Farko: Fakitin Iri na Sunflower

by Sun Linlin and Zhou Jingkuan

Client: Be Er Xiang

Kyautar A' Design Award ta Tagulla Winner in Kunshin Kaya Category

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Verified Award Winner

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Colors

The Design

About Be Er Xiang Twelve Constellations Aikin Farko: Fakitin Iri na Sunflower

Rubutun Littafi: Be Er Xiang Rukunin Taurari Goma Sha Biyu shine tsarin fakitin iri na sunflower da aka kirkira domin sabon suna. An yi akwatin da tinplate tare da jakar roba a ciki, kuma an samar da zane-zane ta hanyar bugu mai launuka hudu. Kowace fakiti tana da diamita na milimita 100 da tsayin milimita 150. Zane-zanen sun hada rukunin taurari goma sha biyu tare da alamomin sunflower. An zaɓi jigon taurari domin abu ne da matasa suka saba da shi. Manufar ita ce ba sabon sunan wani kamanni na musamman da kuma jawo hankalin matasa masu sayayya.

The Recognition

About the Kyautar A' Design Award ta Tagulla

Zanen Be Er Xiang Twelve Constellations Aikin Farko: Fakitin Iri na Sunflower ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Be Er Xiang Twelve Constellations Aikin Farko: Fakitin Iri na Sunflower ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Be Er Xiang Twelve Constellations Aikin Farko: Fakitin Iri na Sunflower yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a sunflower seed packaging designed for the newly created brand BE ER XIANG. The illustration of the twelve constellations combined with sunflowers is special and makes the packaging attractive.
Dimensions & Packaging: Diameter: 100mm, height: 150mm
Tags: Twelve constellations, BE ER XIANG, packaging
Production Technology: Tinplate, plastic bag, four-color printing.
Design Challenge: Constellation is a topic often talked about by young people. How to integrate the culture of constellation into the design of packaging illustrations of sunflower seeds requires a clever combination.
Research: A package design that can attract consumers can better promote the sale of goods. Using unique illustrations to represent the twelve constellation elements that young consumers like, it can better make this newly created brand pay attention to and generate consumption for consumers.
Inspiration: In order to attract young consumers to pay attention to this new brand, the theme of packaging design is linked to the twelve constellations that young people like, and unique illustration elements are used to make the packaging look special, which can make young people have a desire to buy.
Project Duration: The project started in May 2019 in Shenzhen and finished in July 2010 in Shenzhen, and was Being sold in Inner Mongolia in January 2020.
Team Members: Creative Director: Zhou Jingkuan
Designer: Sun Linlin
Illustrator: Cai Dali
Image Credits: Sun Linlin and Zhou Jingkuan, 2019